Special Guest Expert - Jeff Sheehan

Special Guest Expert - Jeff Sheehan: Video automatically transcribed by Sonix

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Brian (Introductory) :
So here's the big question... How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, work dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers! My name is Brian Kelly and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. This is a show for entrepreneurs by entrepreneurs. I get the distinct pleasure of hosting this show and bringing on the most amazing, successful, experienced, and giving entrepreneurs you could ever meet. We're talking entrepreneurs from all over the world. In all different levels of success. Success is kind of a... it's a specialized term. It means different things to different people. In this case, these are people that have achieved a great deal of success that like to give back. In the form of coming on the show, spending their valuable time, to give you value. That's why I'm so blessed. I love what I get to do. The MIND BODY BUSINESS Show... What does that mean? Well, in my now fifty-six years on this planet. I spent, I'd say the last 10 or so studying only successful people. The reason I did that was that I wanted to find out what was it about those that had achieved more success than me? What did they do to do that? I mean, they put on their pants one leg at a time, or at least I thought, maybe they figured out a way to do that differently as well. In that course, I found over the course of time of 10 years of studying, and this is from personal mentors that I worked with side by side. People I spoke on stage with. It's also people from books which I've read and authors whom I've met personally. As well as authors that I haven't met personally, some that are still with us, and some that are not. Some that have passed on. Through that course of studying these people. What I found out was there were three patterns that developed. They kept bubbling to the top, and you might guess what those three patterns are by now. They're the very title of this show. MIND Is representative of a very powerful, yet most importantly, flexible mindset. Each and every one of these individuals, including the one you're about to meet tonight, has a very powerful and flexible mindset. You must be flexible in order to achieve, maintain, and then continue to grow in your success. Then BODY that's all about taking care of your body literally. Physically, and nutritionally. Again, our guest that's on tonight does just that. You'll find out. We'll talk about it. Amazing. Both on how you exercise on a regular basis and what you ingest nutritionally. Food, and liquid. Then there is BUSINESS. Business is so multifaceted. It involves skill sets that these incredibly successful entrepreneurs have mastered that include: marketing, sales, team building, systematizing, leadership, and the list goes on and on and on. The thing is, I personally don't think any one human on this planet can actually master every single one of those skill sets. I don't think we have enough time on this planet to do so. The good news is, if you master just one of those and I actually mentioned it, one of those skill sets, then the rest will fall into place. Yes, I'll tell you what that one is. It is mastering the skill set of leadership. Once you have done that, you now have the ability to scale your business by taking those tasks that you are not master at and delegating to people who are because of your leadership skills. That's what this show is going to cover, and we may cover all three, we may cover one or two of those areas. We go organically. That's what I love about the show. The bottom line is one thing I can guarantee is you're going to get immense value from our guest, Mr. Jeff Sheehan. This is going to be phenomenal. I can't wait to bring him on. Another phenomenal trait of very successful people is, the ones that I studied, they are all also very voracious readers. With that, I like to segway into a little segment I affectionately call BOOKMARKS.

Announcer:
BOOKMARKS! Born to read!... BOOKMARKS! Ready, Steady, Read!... BOOKMARKS! Brought to you by REACHYOURPEAKLIBRARY.COM

Brian Kelly:
Alright, briefly REACHYOURPEAKLIBRARY.COM, what is that? It is a website I had developed with you in mind. I'm not kidding. I did this for you. I don't need this website. This website I had put together. It contains, and is comprised of a collection of books that I personally read and vetted. There's not every book that I've ever read is in here in other words. These are only the ones that had a profound impact on me, either in my business life or in my personal life, or even in both. If they met any of those criteria, they landed on this site. I put those together with you in mind to give you the ability to find a good read quickly. That you know that these have been filtered and vetted at least by one other successful individual. That is my gift to you because reading is so paramount and so important to your success. Another thing I want to mention real quick before we go any further. Instead of clicking away or typing in this URL somewhere in a browser and diverting your attention elsewhere. I would like to ask of you for yourself to instead write notes. Write it down either on a piece of paper... You remember those things, don't you?... with a pen. Or on a notepad on your computer, whatever your mode of note-taking is. Instead of clicking away. Here's the thing... I always say this, I said this from the physical stage, and I say it on this show. The magic happens in the room... In the room! If you were to take your attention, your gaze elsewhere, and you're looking at another site while we're talking, while especially Jeff is talking and you miss that one nugget that could have changed your life forever, that would be horrible. I want you to get the most out of the show, so take out some notepaper or a notepad and take some notes. I run this show and while I'm running it, I literally take notes myself. I do the same exact thing, so I never, ever tell people or coach people to do things that I personally would not do myself or don't do myself. Alright, with that, it is time to bring on the amazing guest that you all came to watch. You didn't come to watch me. You came to see Mr. Jeff Sheehan. Here we go...

Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big-league, and qualified.

Brian Kelly:
There he is, ladies and gentlemen, the one, the only, Mr. Jeff Sheehan.

Jeff Sheehan:
Well, Brian, it's a real pleasure to be here this evening. I am thrilled to be joining you. You've had so many distinguished guests on your show. It's absolutely incredible some of the people... some of the people I know personally, and it's very, very humbling. I honored to be on the show, quite honestly.

Brian Kelly:
Goodness, I'm the one that's humble. Thank you so much! I feel the exact opposite. Thats fantastic.

Jeff Sheehan:
I appreciate that very much.

Brian Kelly:
It's mutual respect and, you know, just having that wonderful chat with you right before we went live, I feel like I've known you for a long time. This happens quite often. There was an instant rapport. At least I felt it.

Jeff Sheehan:
Right, no, absolutely. Absolutely.

Brian Kelly:
I don't want to be presumptuous now.

Jeff Sheehan:
I was wondering who was the guy on the other end of all those text messages and emails. As I mentioned, when I was talking to you, I've never seen anyone do such a comprehensive job preparing for a show in this world. I actually had three podcasts a number of years ago. I know what it takes to put these things and on what you've done. As far as the holistic approach, and the comprehensive approach. Just absolutely incredible. Brian! You're firing on all cylinders with regard to what you're doing.

Brian Kelly:
Alright, That's our show everybody...

Jeff Sheehan:
Although, sometimes I had nightmares over was I going to get, first thing in the morning, a text message from Brian saying did you do this? Then you have the word STOP at the end... I was ready to hit STOP, ok.

Brian Kelly:
It's so funny. I love the feedback. I always love feedback, always love it. Before we get moving and deep into it, Jeff. I want to pay homage to our wonderful sponsors and tell everybody who's watching live to stay with us till the end of the show because when you do that, you will get the opportunity to win a five-night stay at a five-star luxury resort. Compliments of... You can see him in the upper right side if you're watching this live on video, THE BIG INSIDER SECRETS. That's at THEBIGINSIDERSECRETS.COM. That is a wonderful, wonderful, giveaway. I'm so appreciative of Jason Nast, the owner of that company, and his crew for doing that for us. We do this every single week. Then there's another little nugget we need to mention. If you're looking to put on a live show and say you're struggling, it's overwhelming, you want a lot of the processes done for you (while still enabling you to put on a high-quality show... which is not easy to do), connect with great people like Jeff, and grow your business all at the same time then head over to CARPETBOMBMARKETING.COM. That is CARPETBOMBMARKETING.COM, saturate the marketplace with your message. One of the key components that's contained in the CARPET BOMB MARKETING courses is one that you'll learn how to absolutely master. It is the very service we use to stream our live shows right here on THE MIND BODY BUSINESS Show. Over the past nine years or so, we have tried many quote-un-quote, TV studio solutions for live streaming. I'll tell you, STREAMYARD is the absolute best of the best. It combines supreme ease of use along with unmatched functionality. Start streaming high quality, professional-looking, live shows for free with STREAMYARD right now. Go ahead and visit the website at https://ryp.im/streamlive for you watching, and listening write that down first and visit it later. Again, that website is https://ryp.im/streamlive, and 'ryp' stands for Reach Your Peak. https://ryp.im/streamlive. Now back to this amazing, amazing, man named Jeff Sheehan. We are going to now give him the respect he deserves and give him a proper introduction. Would that be cool, Jeff?

Jeff Sheehan:
Absolutely. Whatever you want to do Brian. You're the host, ok.

Brian Kelly:
You're awesome! With over 40 years of high tech global sales, marketing, and advertising experience with many Fortune 500 companies, including:... Listen to this list people... Intel, Apple Computer, IBM,... My geek needle is pegged already..., Hewlett-Packard, AT&T, and as well as many others. Jeff is an IBM influencer, futurist, social-selling and marketing consultant, and job search mentor. As well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta. He is also the co-author of the book "HIRED! Paths to Employment in the Social Media Era" and we will talk about that as we go through the show as well. Now, officially, formally, Jeff, welcome to the show! I feel so blessed to have you on. Thank you for coming on!

Jeff Sheehan:
Well, thank you, Brian. Distinct pleasure, as I mentioned earlier, to be here this evening and share my pearls of wisdom or whatever you want to call'em okay. One thing I'd like to clarify a little. You have a marketing and sales expert, quite honestly I know a lot, but I don't know a lot. I continue to learn something new every day, so I talk about this all the time when I give talks. If you hear someone calling themselves an overall marketing expert or social media expert in this day and age, I tell the people in the audience to hold onto their wallets, or the pocketbooks, and run for the nearest exit because there's so many moving pieces. So much you have to learn on a Day-To-Day basis. It's impossible to be an expert at the potful. Now 30 years ago, yes, it was very easy. Having been in the ad agency business, I know there were maybe half a dozen things or more, maybe a dozen max that you had to do in order to be effective with regard to marketing messaging and what have it. Now it's just there are a plethora of different things and everything changes on a day to day basis.

Brian Kelly:
Wow. That's a golden nugget right there. I wasn't going to put you on the spot and you can reject answering this question, but do you mind if I ask you how old you are Jeff?

As I said earlier, I'm three away from the seven zero mark, ok?

Brian Kelly:
Alright!

Jeff Sheehan:
So as I told you, the older you get, it's how many years you are from the next decade. Ok so..

Brian Kelly:
Alright.

Jeff Sheehan:
It's just great to be moving forward and continuing to be active. I mean, a lot of people, contemporaries, are retired and I can't. That's the furthest thing from my mind, quite honestly.

Brian Kelly:
I love it. I'm the same way a retirement doesn't... That's not a word in my dictionary. I don't understand what that word means. It's just going to keep going. Mike Mastroianni, a friend of mine, "I like this guy, he recognizes talent and I know just by his confidence that I'm going to learn from him." There you go... Alright!

Jeff Sheehan:
I appreciate that Mike very much. You know like I said, I've been blessed. I had a great career for many years, travel the world, and called on some phenomenal companies, worked with them, worked with their engineers, worked with their procurement people in the global supply channels, and traveled to places like China, Singapore, Malaysia, Japan all the time. I have a well-rounded background from that perspective and bring a little bit different spin to things in the marketing and sales arena.

Brian Kelly:
I can imagine with all those cultural differences how well-rounded your experience is and, you know, I would venture to say you're far more an expert than most people on the planet already. Just by, you know, where you've been, and who you've been involved with. You know, when you go to other cultures, that helps you to understand people at a different and a deeper level, even when you come back home. Does it not?

Jeff Sheehan:
Oh, absolutely! Believe me, I made some mistakes. Some caused cultural nuances. One of my stories that I share, from time to time, is I worked for the Japanese companies, with about 16 billion and a hundred thousand employees now. I went frequently to their offices, their headquarters in Kyoto, and to the factory in Fukui. Which was not too far outside Kyoto. In the factories, you have to wear different slippers. When you go to the factory you have to take off your shoes and they make you put slippers on because it preserves the floors. I went into a meeting, this is with one of the major clients, and we're in the room... I'll never forget this... I had to go to the bathroom so I went to use the bathroom. You have to change slippers to go into the bathroom. The slippers... I think the bathroom slippers are red and what you walk into the factory with are little blue slippers. I went in there and changed into the red slippers. When I came out and I walked back into the meeting room with all the officers of the company, as well as the customer, and all of a sudden I saw a number of the Japanese people burst out laughing. I thought I had something wrong. I hadn't, you know, zippered my pants properly or whatever. I had done something nefarious. They kept laughing and kept looking at me like I had done something really weird. I said, "What's going on? What's funny?" Then they pointed down at my slippers and I had really done something that was quite the faux pas with regard to the culture of that factory organization. I'll never forget that day as long as I live in the humor, but also the embarrassment on my behalf with regard to what I had done.

Brian Kelly:
I love that. There are so many other things, like numbers that are unlucky, like the number four...

Jeff Sheehan:
Right. Correct. Absolutely. Yes...

Brian Kelly:
I mean, I remember doing a presentation. I was there representing my mentor and his company. I was speaking in front of a large crowd of someone else's, a friend of his, so my mentor couldn't make it, so I stood in for him. I used his slide deck, right? The PowerPoint.

Jeff Sheehan:
Right.

Brian Kelly:
I put it up there and this gentleman had a lot of international folks in the audience and he often did. He came to me and says, I'm not... He was a really cool guy... he said, "I'm not telling you to change anything right now but I noticed you have the four keys to something... four is a really unlucky number in certain circles." I'm like, thank you for that. I'll modify that next time. There are little things that you just don't know, right?

Jeff Sheehan:
No, absolutely. You have to be very very careful when you're traveling overseas with regard to the cultural differences and what you're going to do to adjust to them. As you said, the PowerPoint, in my case, that was just one of many things I'd done... The handshakes, the bowing, and everything else. This becomes a little bit uncomfortable because you're not sure when to do certain body language inflections and things like that. You get used to it. People are people, quite honestly. Regardless of where you are in the world and they treat you accordingly. If you treat them well, they treat you back just the same. It's wonderful still having these contacts and friendships with these people after so many years.

Brian Kelly:
I mean, my goodness, you have so much experience and background. You work with such monstrous and beautiful companies, you know, on the electronic front, I call it. Or the tech front, from back in the day when, you know, that was that was real tech then. (Laughing)

Jeff Sheehan:
Oh, absolutely.

Brian Kelly:
I mean, I started calling Silicon Valley in 1981. I remember calling on Atari and Apple Computer, Hewlett Packard, number of those back then. Here I am many years later, still working in the sector in some respects. I was at the forefront of so many technologies. The PC industry, the cell phone industry, working with AT&T, going to the Bell Labs up in Holmdel, New Jersey/Whippany, New Jersey, and some of their facilities throughout the world. Then also with regard to working in the PC industry at the forefront of the whole entire world of PCs and some of the people you get exposed to, like the late Jim Seymour, who is a media person. John Dvorak, who's still active there in Silicon Valley, but the leading people within the PC industry as far as PR and getting the word out. For instance, K'Jon, every once in a while is... I look at him, Jim Seymour, and Michael Dell in regard to what a critical role they played in Michael Dell's success. They discovered him when he was a college student and they just promoted the living daylights out of him through the PC mag and some of the other publications. Michael Dell has gone, as you know, multibillionaire many times over due to the fact that these people really befriended him and made him a champion of the PC industry back in the 80s. Just a phenomenal experience and that I have no regrets whatsoever, although it was different a lot of times, challenging, not getting any sleep, but you live and learn. That's why this whole world of entrepreneurship is challenging in so many respects. Compared to some of the things I had to go through in the corporate world, it's a lot easier because of the fact that, you know, to get a little bit more sleep than I used to, particularly going with Asia. When you go to Asia, you'd be up all night because of the fact that the jetlag. As well as also working things back here in the states when you were over in the Far East so very interesting.

Brian Kelly:
It is interesting. I think that comes down to you have more choice when you're an entrepreneur because you define your hours. You define who you're working with, when you're working, and how to work. When you're in a corporate environment, you have constraints, and lots of them depending. I know that myself as well, being a software engineer from days gone by. Do you want to talk about constraints? My gosh, we were almost robotic in the way we had to write code and things like... You can do this like five different ways. Why am I doing it this way? There are better ways, you know, that kind of stuff.

Jeff Sheehan:
Oh, no, absolutely. But the thing is, a lot of what I learned there in those days has really translated into all of the entrepreneur sector and some of the things I've done. I just wish also...I knew a lot about entrepreneurship when I had been in the corporate environment because of the fact that they're two different animals.

Brian Kelly:
Yes.

Jeff Sheehan:
Corporate life is furry and in a lot of respects very easy because of the fact you know you're going to get that paycheck every week. You know that unless you really screw up, you can have a job for a length of time. As an entrepreneur, as you know, it's very challenging or it can be...

Brian Kelly:
That's a perfect segway because I was wanting to ask you when it comes to mindset, to me it's the foundation of either our success or lack thereof. Everything we have done to this date, where we are today, in my humble opinion, is 100 percent due to our own noggin. What we have going in there and I love that you just said working in the corporate world was easy compared to... I agree completely been on both sides...so for you to help everybody understand what it takes to be a successful entrepreneur like you are, you know, when it comes to maintaining that positive mindset? It's difficult and it tries you. It's not easy! What is it that you go through? What's going on in that big, beautiful brain of yours? You know, when you get up in the morning ready to take on a new day and you know that challenges will be in front of you, but you just keep trudging along, What have you done for your mindset that enables you to continue going strong?

Jeff Sheehan:
Well, I continue to run, as I mentioned. I try to go out four or five times a week and run/walk seven point two miles at an idyllic place not too far from where I live. The Chattahoochee River National Recreation Area here in Atlanta. It's just a beautiful place with wonderful wildlife. Yet, it's an urban oasis right next to I-285, which is one of the busiest highways in the United States. As a matter of fact, part of the trail runs underneath I-285 at the furthest end. It's just wonderful because you get out there, you breathe in the fresh air, you see all the wildlife and the rivers very tranquil in some respects. That really clears your mind. It helps you focus and I know that some of the guests you've had on the before, such as Tricia. I believe she goes down there as well to clear her mind in some of the idyllic settings down there. I think that's so critically important to get out and exercise and do whatever you can to keep that positive mindset because it is challenging every day. I mean, it can be a roller coaster ride in some respects as to what's going to happen next. Particularly if you have to pivot to other things.

Brian Kelly:
You are the first one I've ever asked a similar question like that, where I ask about your mind and you went straight to body. I love that. It just seals the deal in my head of the fact that... This is what I say all the time, "The mind and body are a team." More importantly, they're your team.

Jeff Sheehan:
Right? Correct.

Brian Kelly:
They are talking to each other all the time. If your mind is not operating at peak performance, then your body will follow suit and not go work out and won't go run. Then vice versa. If your body's not working at peak performance, well you feel sluggish? You're tired and your sleepy. Your mind cannot operate at the top. You just sealed it. You said for your mind, you run, you do exercise. You go out and get into a tranquil environment. You feed your brain and the running is in itself is also helping your mind... Invisibly.

Jeff Sheehan:
Without question! It's helped me. I've been doing this almost five years, Brian. Religiously. I'm up I think about twenty-three hundred miles. I keep track of it. I use an app called MAP-MY-RUN. I compete against a couple of other people that I actually went to high school with, unfortunately, my times are not that good, ok, but I don't care. I'm just out there doing it. I really enjoy it. It helps when I get back in doing some other things. You know, speaking or writing, my mind is a lot clearer when I do that. Particularly with the pandemic, just sitting here at home, you tend to drink a lot more coffee...so you need to get out there to get the caffeine out of your system too. Seriously!

Brian Kelly:
Totally true. Hey, you might know this guy? There is a guy named Lloyd Lofton.

Jeff Sheehan:
That's great. I'm so glad he's on.

Brian Kelly:
For those that are listening only on podcasts, I'll read it aloud. He said, "These are the kind of great stories that made Jeff voted top 10 to be connected to on Twitter in 2020." Now, that's quite an accolade. You know, so Jeff is a very humble guy and I bet you he would never have mentioned that this entire show, so thank you, Lloyd, for bringing that up. That's probably why he did. He knows how humble you are.

Jeff Sheehan:
Oh, no, no, thank you. It's actually... I think it's off by a few positions there ok. Sorry to steal your thunder there Lloyd. Lloyd has been a mentor, he's been a coach, and he's been very, very helpful to me over the years. A real pleasure knowing him and certainly him referring me to you for this show. I can't thank you enough.

Brian Kelly:
Yeah, he did a phenomenal... He was on this show prior and the likeness of that bobblehead is incredible, isn't it?

Jeff Sheehan:
Oh, absolutely. Absolutely. He does a phenomenal job. He's a great coach. I learn an awful lot from every time I have the opportunity to meet with him. Unfortunately, I haven't seen him in a long time now due to the pandemic as well as so many others. Everything's done virtually and very disheartening from that perspective.

Brian Kelly:
You know, it's an amazing thing that I get to do, which I said earlier, is I learned so much from people like you that come on the show. There was one, and the name escapes me, he was a gentleman who basically said that any time he knows he's about to take on a task that would require some juice, you know, some energy. He would plan out his workout to occur right before that.

Jeff Sheehan:
Right.

Brian Kelly:
I thought, wow, I love that. I typically would rather get it done early in the day so I can then concentrate on what I'm doing. Well, when it's shown I worked out right before we came on the air and it works phenomenally well. I feel energized. I'm pumped. I'm present for you, which is my job is to help you shine and it works. There are so many great things that people... You know, you don't need caffeine, you don't need artificial stimulants... All you need to do is move a little bit. You'll amaze yourself and you're right, in this pandemic, it's been a lot more to be self-disciplined. It's easier to go grab another cup of coffee than it is to go do push ups or any exercise at all.

Jeff Sheehan:
Well, you know what has also helped quite honestly is volunteering, because with that it helps from a standpoint of keeping you mentally sharp. I speak at the Rosey Iron Methodist Church here every two weeks to job seekers on using various aspects of, you know, tools could be linked in Twitter, Facebook, Google, networking. You know, what do you have to do to get another job? Also, I've helped people that I've come across with regard to their particular social media platforms. I know that they are struggling and I try to help them. As a matter of fact, I have put together something on Twitter. It's called GET TRACTION FOR OTHERS. I put it out there on Sunday trying to help people get traction for their respective YouTube channels, because I think it's very very important. With many people struggling nowadays and a lot of people won't admit it. You'd be surprised at some people that appear to be very successful and this pandemic has just hit them like no tomorrow with regard to their careers and professions. I think it's incumbent upon everyone to really volunteer your time and helping others, uplifting whoever you can. It will help you from mental positivity perspective.

Brian Kelly:
I love that. Yeah, you're so right. Even before the pandemic, there were so many that I would look at and go, oh my gosh, they are super successful. Then you end up meeting them at their place where they live and you're like, wow, that was different then they came off as so what's going on that area?

Jeff Sheehan:
...In this day and age because of the fact that I've come across so many people over the last 11 years, that have been so aggressively involved in social media and that, but if you peel back the onion, they're not who they are. You just have to do that. It's incumbent upon you. What are their backgrounds, what experience do they have, what educational background? Are they the real deal or not? You need to really be cognizant of that because so many people just jump in and go after whoever is the flashiest that's out there. You know, people who know how to talk a good game. They think these people walk on water and yet they could have been a basket weaver six months ago. You have to be very, very careful about that. I would stress that before you engage with them in any business dealings or anything else know what you're getting into.

Brian Kelly:
It's so true that the ones that I've run into that have flash, typically are hiding something. I don't mean this in a horrible way. They're just they're trying to make it like everyone else, right? They're doing their best, but what I found is the most humble and least outwardly bragging, honestly even subtly bragging, those are the ones that have succeeded. Those who are just there, present, and just want to help and serve others. Those are the ones a lot of people don't expect to be successful. It's just the opposite. That's what I love about this show because people like you. When you come on, you're so humble and so calm. You're not here to go, look at me, I am Jeff Sheehan. I am the top five of the Twitter top 20. It went up a little bit you notice that.

Jeff Sheehan:
Oh, no. I should go the other direction, Brian, ok. Seriously.

Brian Kelly:
You're ranking higher every time we talk about you.

Jeff Sheehan:
Well, thank you. I want to uh... Let's see, actually the woman I know she's actually number one on some of these list names. Her name is Marcia Collier. I don't know if you know her or not. She lives in L.A. She has written like thirty-five books or something like that so I can't compete against that. The hottest woman, I've ever encountered. She was part of the IBM Mafia group that I belong to...so I met her at a number of meetings and she was non-stop working and she would never quit, but she's been so incredibly successful. She has an awful lot going for her and I really admire her to are tenacious ability to continue doing things. She probably doesn't have to work. The other one that comes to mind as far as work and be an entrepreneur, everything else, is Kathy Ireland.

Brian Kelly:
Really?

Jeff Sheehan:
She is just phenomenal. What I like about her is she's engaging and more importantly, she's heavily involved in social good and nonprofit work. She gives away an awful lot of the proceeds from what she does to nonprofits and she could quit. I mean, she has a solid track record, and what have you, but she continues moving along in the entrepreneurial journey.

Brian Kelly:
Wow. Well, speaking of twenty-five or thirty-five books, a little birdie told me, well actually I read in your bio that you have a book of your own. Is that true?

Jeff Sheehan:
Well, actually, I wrote a book a number of years ago. It's been out for about six years. It's called "HIRED! Paths to Employment in the Social Media Era, and it concerns all of the aspects of finding a job in the social media era. It is based upon actually going out and talking to various career ministry groups over the years and compiling information with the other person that I co-authored/produced it with. It's pretty up to date, quite honestly, even though it was published six years ago. As far as some of the things that you should be doing and not doing.

Brian Kelly:
Sounds like a resource that many people today or right now during this pandemic could possibly use, right?

Jeff Sheehan:
Yes, absolutely. Without question. Again, a few things in there might be dated, but it's a very thorough book. It's about three hundred and twenty pages or so. Very, very thorough and comprehensive with regard to some things that people should be doing during their job search in the social media.

Brian Kelly:
For the purpose of helping others in these trying times, would you please do me a huge favor and hold that book up again, and then tell people where they can get it. We did not arrange just ahead of time, I just thought of it...

Jeff Sheehan:
Alright, It's called "HIRED! Paths to Employment in the Social Media Era." It's on Amazon. You can find it on Amazon.

Brian Kelly:
Ok, so it's on Amazon...I messed up the thing here so please one more time.

Jeff Sheehan:
Oh, ok. no problem at all, Brian. It's called "HIRED! Paths to Employment in the Social Media Era."

Brian Kelly:
Authors? Does it have two names or just one?... Okay, Jeff Sheehan and Alfred M. Smith.

Brian Kelly:
I just want to make sure it gets done so that people can search for it. Write that down. Take your notes. Those of you who are watching and listening, because this is valuable stuff. Even if it's not for you personally... Let's say you don't need a job, but I'll venture to guess you might know someone who does or know a parent that has a graduate who's looking for work. Those are the ones that are struggling big time. We have one that's going to graduate here in a couple of weeks, or finishes school. It's a tough world out there, especially right now, to find work because so many companies have folded and don't have the wherewithal to hire people.

Jeff Sheehan:
Oh, absolutely. If I could be any help in that area, please let me know Brian, I'd be happy to help.

Brian Kelly:
One great way is to get your book out to the masses. That's, you know,... That's a beautiful thing, because you write a book once and people can be helped many hundreds of thousands of times over.

Jeff Sheehan:
You're absolutely correct. The intent was certainly to make a little bit of money on it, but more importantly, to help based on the experience and of not only myself, but the other person. As well as the people that are actually in the book itself.

Brian Kelly:
I'm glad you brought that up. Make a little bit of money on it. Here's my take. I hope you, Jeff Sheehan, and your co-author make a boatload of money on it. Why do I say that? I know that if you make more money now, you have money to invest into writing more books and to help and serve more people. Maybe market your book even further to help more people. This is what I love about successful entrepreneurs. You know, there's this horrible thing going around and it's been going around for ages and ages about wealthy people. People think that they're jerks, right? That they don't want to help anybody. In my walks, now that I've been studying and walking in the shadow of so many successful people, it is so far from the truth. It is the opposite. It is like Jeff Sheehan. He wants to help people and for him to be able to help more people, he needs to make more money. It's just a fact. You know, they always say and this I think is true...Is money only magnifies who you already are. The more money you make. If you're a jerk, you're a super jerk. If you're a wonderful person, then you're a glorious person once you make more money. I want Jeff Sheehan to be blessed with massive piles of money so that he can go out and spread his love and serving attitude to the world.

Jeff Sheehan:
No, I appreciate that very much. This brings me back to one of the things you wanted to talk about is books and what are some of our favorite books. One that really comes to mind and I stress this all the time, and I have several I'd like to talk about Brian... it's called UP YOUR GAME by David Bradford. Have you ever met him or heard of him?

Brian Kelly:
I have not in either case.

Jeff Sheehan:
Ok, David is a remarkable individual. David's probably in his late 60s. He lives in Salt Lake City. He actually is in the Utah Tech Hall of Fame. He was actually with Meg Whitman, the co-chair of the Finance Committee, for Romney's run for president. He was actually a vice president of naval systems, which as a software engineer, you're probably quite familiar with novel content. He was legal counsel VP there and went on to found a number of other companies. The story with him is I actually sat engaging with him on Twitter and took it over to LinkedIn. Well, one night when I was running the Crim Ministry at Holy Spirit Catholic Church, a lady came in. She was a talent acquisition manager for Children's Health Care Atlanta. She was one of the panelists that we had there that night, and she talked about this company called HireVue out in Salt Lake City and all the wonderful things they were doing. I said HireVue I know the vice president of the company of the chair at that time, David Bradford. I appreciate all the great things you're saying about Higher View and what they were doing. The next day, I was about to start a podcast with a lady here in Atlanta. I reached out to David and I said, "David, you would not believe what I heard last night about your company, all the wonderful things you're doing, and all the lives you're changing in the talent acquisition space." I've just started a podcast, and I would like to have you as a guest on it to talk about not only HireVue, but the book that you wrote, called Up Your Game. A day later.. Again David's a very prominent individual. I received an email back from him... I'd love to join you on the show. He was a guest on the show, and I'll never forget that. Again, his prominence and Larry King wrote the foreword for this book. Some of the people like Steve Young, the quarterback for the Forty-Niners, good friends of David. As well as Eric Schmidt of Google was his boss, and Steve Wozniak actually worked for him. David grew up with a very humble beginning in California. He called himself 'THE BOTTLE CAP KID'. More importantly, the thing is in his book, he talks about six principles of what you should be doing. I've certainly learned from him and also learned from another individual here...I'll talk about in a minute here in Atlanta with regard to this...The six principles are, one, networking is more giving rather than receiving. The second point is show-up. Engage wherever you are, whether it's online or in person. Don't just go to a meeting and just attend the meeting, but engage. The third point that he has is a follow-up. I think that's something you are good at that. I can tell you that unequivocally with regard to the follow-up and in the procedures that you had for this. You were a master at this, so I don't think you have to worry about his step number three, as to what you've accomplished. Then link up and you have every social media channel listed, I think underneath the sun on your marquee tonight, so I don't worry about you in that regard. Most people don't. They don't connect with people or reach out. For instance, I'll give talks and you'd be surprised by the few people that really connect and follow up. I could literally change their lives. My life was changed by a kind of serendipitous divine intervention. Stand Up is, in other words, be credible and everything that you do. Then when someone vets you, you're the real deal and there's nothing fony about you. Then scale up. Building a world-class network because of the fact that, as Porter Gill would say, "Your network is your net worth." Whatever you do in that area is going to really help you moving forward with the average short tenure prior to the pandemic. Well, two-point seven years. So it's very, very important. Again, a great book by David Bradford. I hope that anyone who's watching this actually picks up a copy of this book because it will change your life with regard to how you think about people. Getting back to what I was talking about earlier, this gentleman here in Atlanta, he subscribed from that. I first met him over eleven years ago when he started networking after there was downsizing in the corporate area. He is involved in the mortgage industry. He's 80 years old. I swear to God, I've never heard him sell a mortgage product in the 11 years I've known him. He ups his game. He helps people make connections with others that might literally change their lives. He does whatever he can to support you. He'll reach out during this pandemic. I've heard from him a number of times, "Hey, how are you doing?" He keeps in contact. He nurtures the relationships and, it really helps from a standpoint of building a solid network, a community of people that will support you. He has more business right now than you ever could imagine in this pandemic. In the mortgage industry. He doesn't have to sell because people gravitate towards him. That's the kind of thing you need to build as an entrepreneur is by helping others. You build a sense of community, which it's going to help your business flourish.

Brian Kelly:
I love that, and there I'm getting the focus is about... so many of us and I'm part of that is so many of us have ventured away from personal relationship building because we have so much of this automation. We have social media.

Jeff Sheehan:
Correct.

Brian Kelly:
Social media is not a place where you truly develope a relationship. It could be where you meet somebody, but the real relationships come once you either pick up the phone or now fire up a zoom call, right? And really talk to that person in real-time back and forth and engage and see their face and really experience that individual. That had become a lost art. I see it coming back and I'm happy that that's happening. So many people are trying to just build a massive email list and send out two hundred thousand emails and hope that you get some sales from that without ever communicating with some people.

Jeff Sheehan:
Right! Develop the relationships, and knowing something about the individual. I can tell you unequivocally and in my particular case, I have some pretty deep relationships that I've developed as a result of Twitter initially that I've taken over to LinkedIn, then emails, phone calls, and then face to face meetings. Actually, two of them are quite interesting from that standpoint, Brian. My son is married to a woman from Cambodia, so we were going over there for the wedding back a number of years ago. I met this young guy through Twitter and lived in Phnom Penh. I said I'm going over there for my son's wedding. It'd be great to get together with you for breakfast. He joined me for breakfast, and we sat there and we talked for three hours. I met him through Twitter and then LinkedIn. My whole family thought I was crazy. What are you doing talking to this guy? What happened was this guy, Brian, was one of the top 50 entrepreneurs in all of Asia.

Brian Kelly:
Wow.

Jeff Sheehan:
They're doing some amazing things, and all as a result of him. I met him the subsequent or the second trip there a dis partner is one of the leading technologists in all of Cambodia. He runs a company called Codegie, which has grown by leaps and bounds. He was in the Forbes list of the top thirty people back three years ago in all of Asia under the top 30 individuals to admire. It was all result of meeting someone through Twitter, taking that engagement and, you know, fostering a relationship. There was another guy I met. He lived in Siem Reap, which is where Angkor Wat is in Cambodia. He was a guy that, again, I met through Twitter. He ran a small school and a church for poor disadvantaged children in Cambodia. Which there are huge numbers of, and so I went. He knew I was going to be in Siem Reap and we arranged to meet. He took me out to the village and it was one of the poorest villages I've ever been to in my entire life. The squalor there was incredible. Yet, less than a mile away was a brand new Jack Nicklaus golf course... What a difference. This is all because of these relationships developed through Twitter and taken over to the other platforms. Just remarkable with what you can do, if you know what you're doing, but you have to develop those relationships. It's not transactional. It's developing those deep understandings of individuals and seeing what you can do to perhaps help them out.

Brian Kelly:
So true... Man! That's great. I have a similar... Kind of a similar story where I connected with a guy. I was trying to figure out how to market a podcast. I have been doing podcasts. I'm on twenty-five different platforms and I wasn't seeing viewership downloads, subscriptions... It wasn't happening. I'm like... well, how do you there must be a way to market it, right? Nobody knew how. I mean, I couldn't find anybody. I searched. Then I found a guy and I friended him on Facebook and we went back and forth a little bit, not a whole lot. I was like, man, I really am interested in what you're doing. I happened to be out in St. Louis, Missouri. I live in California. I was out there for business and I'm looking at my phone and there he's doing posts and I notice he's from St. Louis. Like what? I literally messaged him. I said, "Hey, I don't know if you're close to where I'm at, but if you're open to it, I will buy you a meal. I'd love to sit down and talk with you." He agreed. We ended up sitting in a Starbucks inside of a Target...

Jeff Sheehan:
Oh geez!

Brian Kelly:
I didn't care. He didn't care. The meal became a coffee, which I would have bought him whatever he wanted. He was a younger guy. Here's the thing, Jeff. This guy was amazing. He had spent over five years in prison already.

Jeff Sheehan:
Oh, really?

Brian Kelly:
Twice. He went in twice for a total of five. The second time he missed the birth of his twin sons. That hit him. That ended up setting him straight. While he's in solitary because when he went back and he was, you know, shenanigans and they threw him in the hole. He got a phone call, he got a 30 second phone call, that's all they'd give him. It was his mom telling him that his sister just commit or overdosed on heroin... Or something to that effect. They threw him back in the hole and he had weeks to sit there by himself, and to his own thoughts. He'd been through a lot. Big story. Then I met this guy. You would never, ever in a... You would never imagine that he had been through any of this. That he had been in prison, and that he had done anything wrong. He was the most soulful, awesome, bright, and amazing young man. I was kneecap to kneecap with this guy, and I just... I love the guy. He's an amazing dude. You just never know who you're going to meet. I didn't know about his record before I met him in person and I wasn't worried about it. Once somebody is out and he was doing big things. I'm like the guy is... If he's going to do shenanigans, then, you know, he's going to. He's not. He's just not. I could just tell he's an amazing guy, so you just never know who you're going to meet.

Jeff Sheehan:
Oh, absolutely. As a matter of fact, one of the few videos I have on my YouTube channel, unlike you, Brian. Which one of these days, I'll be like you in that area. Nevertheless, it talks about believing, going out, and meeting people. Talking to strangers and divine intervention. My whole career in high technology was launched because of the blizzard of 78 in Boston. I grew up in Boston. As a matter of fact, the blizzard of '78 came and I was going down to the Virgin Islands with a couple of my buddies for a nice rest, but the airport had been closed for a week, Brian. I kid you not. Well, that Tuesday night prior to our Wednesday morning departure, the governor at that time was Michael Dukakis, and he came on and said the Logan Airport is going to be open tomorrow morning, so guess what? We were able to get out there and get on one of the first flights out of Logan to San Juan, Puerto Rico. We got to San Juan and you have to take a puddle jumper to St. Thomas, and so this guy got on with his wife and young daughter and I said, "Hi, how are you?" They are only 20 seats on the plane. When he got off the plane he ended up checking in front of me at the Frenchman's Reef there in St. Thomas. Again, "Hi, how are you?" Well, a few days later, we're on the beach, the water there in St. Thomas is very tranquil, and he introduced himself and I introduced myself. We started chatting and he asked me what I did. I said, "I work for a bank in Boston. The bank is now a part of the bank of the New York Mellon. I said I was a manager in training in real estate department, but I really didn't want to do that. I really wanted, career-wise, to get into high-tech marketing and sales because my father could have been one of the first employees at Digital Equipment Corp. He decided he didn't want to move and so it always been in the back of my mind. So with that, he said, well, guess what? I am the co-founder of a high-tech company in Hockeytown where the Boston marathon starts. I'll give you my business card and when you get back to Boston give me a call, so I called him. I went on to interview with him as well as his other co-founder and several employees. The next thing you know, two days later, I had a job offer, so that launched my career in high technology. I was selling and marketing infrared moisture analyzer, seven thousand dollar machines. I had no idea what infrared technology was from the get-go. I...absolutely nothing. I didn't know anything whatsoever. I was not a geek. I had no science background. No stem background whatsoever, but yet I was able to go in there and it launched my career working with some of the world's largest companies in the technology sector and all because of that chance meeting. People need to put themselves out there, and particularly if they're entrepreneurs and listen. Listen for those signals, put themselves out there to meet strangers, and believe in divine intervention. Your life could literally be changed overnight. You just never know.

Brian Kelly:
Yeah... I like to say just treat people like people no matter what their vocation. If someone is manning an elevator, then treat them as if you would treat a millionaire and just be respectful of them. Explain to them, show them that they're a person, and say thank you to them for helping you with your trip up and down the elevator. For people behind the desk, and for the baristas at Starbucks. I love talking to these people, all of them, because we're all in this together. I mean, come on... Hey, Noel Sok, he is a gentleman I know personally,

Jeff Sheehan:
Oh really look...

Brian Kelly:
He's an amazing, amazing young man. Talk about a go-getter. This guy. He is going places

Jeff Sheehan:
I'd love to meet him.

Brian Kelly:
He would love to meet you too, because he's big-time into listening to this show, podcasts, books, and things that are all related. He's really looking to grow and always looking for ways to improve. That's a model for success right there for everybody watching and listening.

Jeff Sheehan:
Without question, but please avail yourself of any particular opportunity that might come out there. You talked earlier about having mental toughness. Again, another one of my few videos was an interview I conducted a few weeks ago, and you ought to have this woman on your show. Her name is LaRae Quy, a fascinating individual. She was a counterintelligence officer for the FBI for 20 something years and she actually had the roundup spies...a number of different things that were quite dangerous. You know, with her life on the line, but she talks about her journey and how she maintained her mental toughness during her life and her career with the FBI. Just fascinating. An example of keeping that focus and being very, very strong-willed, strong-minded, and particularly in the entrepreneurial journey.

Brian Kelly:
Very cool. I'm loving all these book references. What was the name of her book?

Jeff Sheehan:
The name of her book is "Secrets of a Strong Mind." She has a revised edition to this. It's not currently out now, but I interviewed her back about three or four weeks ago. Fascinating individual. I've known her... Again, I met her originally through Twitter. I just started following and engaging with her. She is a phenomenal writer with some great stories and a great storyteller...Just somethings she's done with her life have just been absolutely incredible. I am just really very impressed with her and with some of the things she's done.

Brian Kelly:
It's interesting. Are you trying to say that Twitter is not dead when it comes to building relationships in business?

Jeff Sheehan:
Not whatsoever...No, no. I mean, for instance now... I think I know everyone in Italy now. No, just kidding. No, but as a result of the help of some individuals, one individual, in fact, in Milano, I've been able to expand my network exponentially in Italy. It's just engaging with these people, and retweeting things. One thing that I find fascinating, Brian, is I am learning so much about what's going on there in regard to A.I., 5G, smart working, and so many other things just by following these people on Twitter. What are they tweeting about? Then looking at their posts, I have to translate from Italian to English, but if you download an article, it's right there in front of you translated into English so it's very easy. It's fascinating to learn what is going on in some of these other countries and Twitter is a great mechanism for building that engagement... and the connectivity with these people to develop that type of relationship.

Brian Kelly:
Good Lord, Jeff, I just looked at the clock. I shouldn't have done that. We're four minutes out!

Jeff Sheehan:
Four minutes out ahh, ok.

Brian Kelly:
That's ridiculous.

Jeff Sheehan:
I'm sorry.

Brian Kelly:
I know you're on the East Coast, but if you don't mind, I'll just keep you on for another hour or two and we'll just keep going.

Jeff Sheehan:
I'd probably fall asleep and be like Brian you're keeping me up past my bed time. (Laughing) I get up early. I'm up at three-thrity or four o'clock in the morning.

Brian Kelly:
Ooh, man!... Uh, that's for vampires, right?

Jeff Sheehan:
Oh, absolutely. The birds aren't even up and it's still pitch black out. People always ask me how is the weather, and I answer,"I have no idea because it's so dark I can't even see my own shadow."

Brian Kelly:
Well, fantastic. Before it gets too late... I always close the show with one very important question, and I love to do this with each guest. I hope you didn't cheat and watch a previous show and know what that is. Most don't... (Laughing) It's a powerful question and it can be personal. I just love to end the show with it because it's such a great way to finish it. It's like finish strong, you know?

Jeff Sheehan:
Right.

Brian Kelly:
Before we do that, I did promise everyone who stayed on live to the end that they would find out how they could enter to win a five-night stay at a five-star luxury resort. Here it is... I'm going to put it up on the screen. If you're watching this live, then you can now enter this... In fact, I will go so far as to say that even Jeff gives you permission to pull out your phone and take your gaze away from this for just a moment. Not quite yet, because you need the information and pull up your text messaging app. Do that right now. Go ahead and take out your phone and then look up at the screen. What you'll want to do is instead of typing in the name of a person you're going to send a message to type in this phone number and that is 314-665-1767. Then where you would actually type in the message, you know, where you put your emojis and stuff like that, but no emojis, just two words separated by a hyphen or a dash, if you prefer. That's PEAK..P.E.A.K. Dash VACATION. Here is the number one more time, 314-665-1767. Then in the message area, put in the words PEAK-VACATION, no spaces. Once you send that off, keep an eye out on your phone. There's going to be some...a little bit of a response that you're going to need to take care of. It's all an automated system. Go figure out, huh Jeff, and it's going to ask you for your email address. When you do that, you'll be officially entered into the contest because we announce the winners via email. That's why we need your email address. We'll also prominently displayed your winning prowess on social media, if you are ok with that, to let everybody know and be jealous of you for winning a vacation stay. With that, I want to respect Jeff's time and I want to respect all of your time, because this is a one hour show and we're just at it. I do want to close with this very, very impactful question for you, Jeff. Here's the thing...Actually a couple of things. Number one is there is no such thing as a wrong answer to this question.

Jeff Sheehan:
Ok

Brian Kelly:
It's just the opposite. The only correct answer is yours and that's the only thing that makes it personal. I'm not getting into your personal life when I said it was going to be a little personal, but it's just because it's unique to you, that's a better way to put it.

Jeff Sheehan:
Right.

Brian Kelly:
With that being said... are you ready for this?

Jeff Sheehan:
Yes, go ahead.

Brian Kelly:
Alright, here we go...

Jeff Sheehan:
Squirming right now...

Brian Kelly:
Oh, by the way, some will instantly respond. Others will take a moment and reflect. Whatever it takes for you is perfect because it is yours. There's no pressure whatsoever. You can relax, enjoy, and answer the one million dollar question. Jeff Shehan, How do you define success?

Jeff Sheehan:
I think success to me is impacting someone else's life. That just a little bit of an initiative you show in helping them or doing whatever you can to foster their development is what I define as success. It's money. It's not anything else, but it's what you can do to change the life of one individual. Whenever I give my talks, I say I don't care what the size of the audience is because of the fact that if you can change the life of one individual based upon your talk, it's all well worth it. So to me, that is the definition of success, the impact that you can have on others and what kind of legacy you're going to leave when you depart the Earth as a result of that activity.

Brian Kelly:
Amazing, amazing, Jeff Sheehan, thank you so very, very much. I mean, that just speaks volumes that no one guest speaker on my show has ever related success to a dollar amount or a figure. It's always been some way, some form, some fashion of helping or serving others. The cool thing is, after... I've lost count... Over one hundred twenty shows, no two of you have answered that the exact same way yet. I expect it to happen someday and if I can get up to a thousand shows, maybe that will happen. That's why I love it and I love what I get to do. By the way, for those of you that didn't want to take notes, I just want to show everybody that I'm the host of the show and I took notes throughout this show. It's so valuable. I love this thing. It's called a Remarkable 2. It's an electronic notepad. I got tired of carrying five notebooks, one for one business, one for another, another for seminars, and another for this... I'm like enough of that craziness. I'm going to have them all in one spot and I love it. I don't know why I did that. I'm plugging something that I have nothing to do with, but I just love it. It's a good resource and I like to share that. Yes, Jim D'Arcangelo... I'm sorry I butchered your name, I'm sure. Thank you. He said, "Thanks for the insights!" on LinkedIn. Thanks for coming on, Jim. I appreciate you, my man. Speaking of appreciation, Jeff, one last word of wisdom from you. The man, the master. If you were to give any budding entrepreneurs, someone who's just venturing into this space... If you were to give them just one piece of advice... If you could possibly think of what that might be, what would you say to that person?

Jeff Sheehan:
Just do it. Seriously because of the fact that you have to jump in with both feet. You will make mistakes, you might fail, but pick yourself up and continue going. You just...because if you keep at it one day, you will be an ultimate success in whatever you do. Don't be afraid of it... Just do it. It's tough when you come from a corporate environment though, to think that way, but you have to develop that mindset. It's just jump in there.

Brian Kelly:
Pure gold! Love it! Thank you so much, Jeff. I appreciate you, my friend. That is it for tonight. There is another edition of THE MIND BODY BUSINESS Show on behalf of this amazing man, Jeff Shehan. I am Brian Kelly. We will see you again, next week, live right here. Until then, so long. Be blessed everyone.

Jeff Sheehan:
Thank you, Brian! Thank you.

Brian Kelly:
Thank you.

Brian Kelly (Concluding) :
Thank you for tuning in to THE MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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Jeff Sheehan

With over 40 years of high-tech global sales, marketing, and advertising experience with many Fortune 500 companies including Intel, Apple Computer, IBM, Hewlett-Packard and AT&T, as well as many others, Jeff is an IBM Influencer | Futurist, social selling and marketing consultant, and job search mentor, as well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta. He is also the co-author of the book: 'HIRED! Paths to Employment in the Social Media Era.

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