Special Guest Expert - Rahz Slaughter

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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.

Brian Kelly:
Hey everybody welcome. Welcome. Welcome to The MIND BODY BUSINESS Show, again. I am so excited. I sound like a broken record. Go back and look at the past shows every time. Open it with how excited I am. And it's true blue. I have goosebumps. I kid you not. Again, under my jacket you can't see them. I'm excited. This is going to be a phenomenal show. And the reason is, is because this show is not about, nor has it ever been about me. It's about our guest experts who come on and you are in for an amazing, amazing treat this evening. I cannot wait to introduce you to this amazing young man who I met at a past event together we both shared the stage and spoke at an event. And this guy just blew my mind. And we hit it off. We talked after the fact and in between segments and he just become a real dear friend of mine and you're going to love this guy. Extremely successful entrepreneur. And I can't wait. I'm already giving away too much. The MIND BODY BUSINESS Show. What is that? What is that all about? Well there are three pillars to success. These are things that I found over the course of my life. Things I've learned and I started to see patterns develop. And not only did I see patterns develop, I was also told by mentors what patterns to look for and in the process I realized there were three primary ingredients for success and that is mind. Mindset, to be specific. Ways to reprogram your mind at the subconscious level, to get you the results you want and you deserve much faster than you would otherwise. Through a proven science called neuro linguistic programming, that's just one example - NLP, for short. Many other things that go mindset we have guests that will be coming on specific to that topic, as well. Our current guest also has incredible ways to keep his mind positive. Just a hint, I'm going to be asking him something about that tonight. Body. Well, all you'll have to do is take one look at my next guest's body. I'll ask him to flash one of his guns because they are massive. This guy completely gets it when it comes to taking care of yourself physically, both nutritionally and through exercise. Because, what I'd like to say is, the mind and body - they're a team. The mind and body, more importantly, are your team and when both, or if any one member of a team, is holding you back or holding the team back, then isn't the entire team suffering? That, being you in this case, the answer is yes. In case you're wondering, I know you knew that and then the third is Business. If you can master sales marketing and systems, meaning scaling your business and everything that goes with business. Then, now, if you master all three of those, you are operating at what I like to call your peak and optimum level of performance. If any of those three...if you have not mastered and I'm talking mastered any of those three, then there's work to do and that's why the show was birthed. That is why we are here so that we can bring you these experts who have succeeded, who are achieving that level of success that so many others desire. And our next guest is no exception to that. I kid you not. Amazing, amazing, amazing man. One of the things I learned from several mentors going back was the first mentor that revealed this to me. He just looked at me and said, "Brian, if people only knew that all they had do was this one thing, just this one thing, and they would become rich, if they just did this one thing." I'm like, "wow, I wonder what that is." And then he showed it to me and I thought, "huh." Doesn't seem like a big deal to me. So, you know what I did? I ignored it. I ignored it for years. For years I ignored that advice. Had I taken it back then, and I'm not one of those that says, "gosh, I wish I had of." I mean my experiences have got me where I am today. I feel blessed. I wouldn't change a thing. But doggone it, that one would have been a good thing to start a lot sooner. What is that one thing? Well, what he did was he showed me what that was. And this entire story is on a website you're about to be - you're about to see. What he did was he had this big cabinet in his office. This is in the East Coast, Maryland area, actually near Boston - somewhere I can't remember what the city, it was many years ago - and in this massive corner office, he's the owner, CEO multimillionaire, himself. He opens up two doors, goes floor to ceiling, this Cabinet, two doors, shelf after shelf after shelf after shelf, of what do you think? Look behind me. You guessed it, books! He said, "if people would just read, they would become rich." And I thought the reason, it was no big deal it's like there's no...I don't have to invest money. I want a guru to tell me how to do what I want, you to tell me how to do it. I want specifics and he was a product of the product. And then fast forward, many years forward. Thankfully, another mentor of mine and I love to call him out all the time, Mel Cutler, not only said the same exact thing, he also - because I worked with him side by side for several years and spoke from his stage for a couple of those years, as well. I watched him, not only say that that's important, but I watched him do it. I watched him do it. He would often have his headphones on. He's walking around listening to books and it turned out, I said, "Wow, that's fantastic! I'm going to do that." So, I started listening to books on something called "Audible" and it turned out that is my favorite mode of ingesting and retaining information. Yours may be reading a physical book, Kindle - might be watching videos. I don't know. But for me, it was Audible and a cool thing happens with Audible, I noticed as I'm driving along in my car - by the way, that's my number one favorite place to listen to books. It's a captive audience. I can go nowhere. I have no distractions other than keeping my eyes on the road, of course, which I find I concentrate very well while listening to a book and I'm absorbing the material, hours and hours and hours. I've got many books as a result, I've read as a result of doing this in a car. One great thing with Audible, on your phone or your device that you're listening to through your stereo system on your car, there's this big ol' icon and that doesn't look big, I get it, but on a phone that's pretty big. That looks like a little ribbon which is really a bookmark symbol and as you're listening if you hear something or "Oh man, I like that point that they just made right there." You just tap it. I mean it's quicker than even turning the dial on, if you can remember these, the radio station on your car. So, it's even safer if you're worried about taking your eyes off the road. It's an instant bam! and then you look back up. That's it. End of work. Then, you can later go back anywhere on the Web. Anywhere. You can access your Amazon account. You can pull up that book that you have, that you purchased, and go to any and all of those specific bookmarks to relisten to those highlights that you called out so, that way you're not listening to another two to ten hours of a book, you can just go in and listen to a minute. And so, that's what they put together for us here, tonight. And I do this on every show. And it's a segment I like to call Bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, Read. Bookmarks. Brought to you by reachyourpeaklibrary.com.

Brian Kelly:
Yes, ReachYourPeakLibrary.com. (showing website on screen) You see that, right next to me. That is the actual website. Stay with us. Just take notes. ReachYourPeakLibrary.com for those of you watching live, right now, on Facebook, on Periscope, wherever. Just go ahead. One of you would type in as a comment, reachyourpeaklibrary.com, so others could later come back and just click it. Stay with us because you don't want to miss our guest. I am...I kid you not. He's coming on very soon. I'm not just delaying this on purpose to make you suffer through. This is phenomenal information. Very important for you to understand this, that there it is, you see it all in big white letters. The number one reason for lack of success is not simply a lack of reading books, it's lack of reading the right books. And so, what I did was I started compiling all of the books I personally have read and I put them on this site for you. There's no extra charge, you pay what you would normally pay to go on Audible or Amazon. It's a link straight to those books and I've amassed about 40 or so of them, so far. And it's growing. I'm still reading. I have one I'm reading now and I have two in queue that I just purchased recently. I just...I always have books ready to go. And so, what we're going to do is pick one specific book out of this list and we're going to do that right now. And what I'm going to do is play for you a little snippet from a book called Entrepreneur Roller Coaster by Darren Hardy. And the reason I chose this particular bookmark is, you will find out in a moment, that there are things in this book that are said, they reminded me a lot of our guest expert, who's coming on right after this segment. So, go ahead take a listen. It's about a minute in length. Just take a listen. Then, we'll be right back and we'll carry on forward and bring on our guest expert. So, listen close. Here we go.

Narrator:
"...Secure your shoulder harness. You will be thrashed about severely, at times. Great spirits have always encountered violent opposition from mediocre minds." Albert Einstein. You're a freak. That's right a freak. And so am I. Don't be offended. It's a compliment. Every single person you've seen on the cover success is also a freak. In fact, they are super freaky and that's probably how they got on the cover. Let's define freak. Freak, a noun. A person who is obsessed with or unusually enthusiastic about a specific interest. If that's not a definition for an entrepreneur, I don't know what is. No doubt you have to be unusually enthusiastic and pretty freaky to get on this roller coaster. Most don't have the courage to even step into the car of this thrill ride, but you do. And that's exactly why they will call you a freak. Not only are you rare in your courage, but it turns out you're unusual for even wanting to ride in the first place.

Brian Kelly:
Is that true or is that true? My goodness. I mean get your freak on, people. Let's get freaky. Reminds me of that song and I'm trying to remember the guys name. A super - believe me, I'm not going to sing, Super Freak, Super Freaky-yeow. I'd love that because... and embrace the fact that you, as an entrepreneur, are a freak because freaks are not the norm, right? Or we wouldn't call them a freak. We don't want to be normal. We don't want to be those that are in the 80 to 90% of the people who are not entrepreneurs, do we? We want to be those that are leading, that are creating, that are providing those jobs for those who just are not wired to do this. And that's fine. God bless them. And if that's you, right now, God bless you. Many of us started that way in the corporate world. There's nothing wrong with that. And speaking of freaks, we're about to bring on the ultimate freak. And I mean that absolute in the most loving way. I kid you not. I'm not saying that this gentleman is a weirdo freak. He is a freak of nature, of success in entrepreneurship. How's that? And so, what I want to do is bring on this time, for our special guest expert spotlight.

Announcer:
It's time for the guest experts spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.

Rahz Slaughter:
You ever wonder, "why am I here? What am I here to do? What am I placed on this earth to be great at?" I'm a personal trainer. A coach. An entrepreneur. An author. A speaker. Most importantly, I'm Rahz Slaughter. For 10 years, I've been coaching and teaching people how to breakthrough limiting beliefs and obstacles to create the best version of themselves. Today, I get to do what I love via owning my own multiple personal training and boutique studios and helping other fitness professionals model my strategies to create the Lifestyle Fitness Business that they own. Why did I decide I wasn't going to chase money and celebrity anymore? I'd rather create a lifestyle business that I love and serve people I naturally was attracted to and like serving. That's why I created the Lifestyle Fitness Business. "Life is a daring adventure or nothing at all" that was said by Helen Keller, one of my favorite quotes. The reason I state that quote is because, today, I'm going to give you everything I have, so that you can create a daring adventure in your business. Thank you.

Brian Kelly:
(pointing to his side on screen) And there he is, ladies and gentlemen. The man. The myth. The legend. Rahz Slaughter. (clapping) Let's give them a big hand of applause, virtual, if you want to pull up the hands of claps on the comments, if you're watching live on one of the video feeds. If you're listening on podcasts, keep your hands on the wheel, if you're listening in the car. But give him a big boom because that's his moniker, right there. Rahz is an author, speaker, business owner, and, most importantly, a loving husband to his beautiful wife, Michelle, and stepfather to two awesome young boys, Richie and Nicky. Rahz is known as the Coach Rahz Motivator and is the host of a weekly motivational Facebook Live show called, "The Crush It Monday Show." Highly recommend you connect with Rahz and connect with that every Monday. Extreme value every single time I've watched many of those episodes myself, live and Rahz can attest. And real quick reminder, watch this show to the very end - to the very end, for a chance to win a complimentary stay. This is pretty phenomenal complimentary stay at a five star luxury resort in Mexico, compliments of powertexting.com. Thank you, powertexting.com for that amazing, amazing sponsorship. And now, here it is. At last, we get to hear from the man, the myth, the legend himself, Rahz. How are you doing, my friend? And what are you up to lately? What is going on in your life?

Rahz Slaughter:
Whoo! That was awesome, buddy! But yeah, I'm doing fantastic. Thank you so much for having me on your show, Brian, I'm excited to be here. And I'm doing a lot, my friend. I just moved and relocated from New York, where I lived - I grew up to Palm City, Florida. So, no longer do you have to worry about the cold winters or shoveling snow off my car. So, I'm blessed and I'm excited to be here.

Brian Kelly:
Yeah. And he's really playing down the whole part about repositioning, moving, uprooting, not only himself, his whole family, his business. He's leaving half - well another, his partner, behind - I should've said behind, to run (chuckling) what he's already established in New York and we'll talk more about that as we go on. He has multiple facilities there, in New York, and he's got another one he already opened in Florida. The man doesn't let grass grow under his feet, at all. In fact - in fact, that's what I would like to ask you, Rahz. We talked about that earlier, just as an example, because I'm always preaching about the importance of taking massive and immediate action. But I also add one to it; massive, immediate, and consistent action. And you are that type of person. If you wouldn't mind, letting people know what happened when you flew from New York to Florida, what happened after you landed? What was your day like.

Rahz Slaughter:
Well, on my day was...I had it planned because when you get, you're going to take action; you've got to take immediate action, like you were saying. So, my first meeting. I landed at 10:30 in the morning and I had my first meeting. I knew I was sitting down with the gentleman talking about what his gym was all about. What I felt that could bring his opportunity. And if it was the right location for me to start my business here, in Florida. And you know, I wanted to get...as soon as I got to the airport, got out, got my rent-a-car shop, right there. Didn't do anything, went right to this meeting. And it's all about taking action and I learned that from many mentors, that the opportunities are not missed, they're just taken by someone who's ready to take action. And they're not willing to compromise who they are in order to get in and they're not afraid to take it.

Brian Kelly:
I love that quote. I love that quote. And here's the thing. For many of you, most of you that are watching, entrepreneurs, you've flown before, You've gone on an airplane. And it's amazing to me every single time, how you get on a plane and what do you do for the duration? How long was your flight, for example from New York to Florida, 4 - 5 hours?

Rahz Slaughter:
Two and a half hours.

Brian Kelly:
OK. So, it's a relatively short one. Even the short ones like that, you're sitting. What are you doing? You're sitting. Yes. You're doing nothing. You're resting, really. But what happens when you land? You're exhausted? Why is that? I don't know. But it happens every single time. (chuckling) I'm sure it has to do with the lead in to getting to the airport and all the hustle and bustle and the schlepping the luggage and getting a rental car. All that stuff adds up to it. But consider what Rahz just talked about. He flew and had this prearranged meeting and took care of business. Even though, I'm sure his energy was depleted, knowing Rahz, he knew a way to drive that up really quick and get this done. Obviously, he did. We were talking about books just a moment ago and, Rahz, would you consider yourself to be an avid reader?

Rahz Slaughter:
Absolutely. I mean I found that - before, I'd like to share a story, if you don't mind. You said you listen to Audible. I do, as well, but I grew up not a very good reader. I didn't read my first book until I was well into my 20s. And the reason being, is that my school that I went to highschool, junior high, they just kind of pushed me along and didn't help me figure out what the challenge was. I had a great fear of reading, reading in public, speaking in public, because when I looked at the words in the book, there were a lot of times I couldn't pronounce the words and if you can't pronounce the words, what happens? You lower your comprehension and it lowers your comprehension. You don't know what you're reading so, I never read. I took really good notes in high school and once I figured out that, that was my challenge. I started to really dig deep and figure out how can I teach myself to read? What was my biggest challenge and how can I get better? And I learned that when you read consistently, you get better and you get more better and understanding the recognition of words and my speed increased and then I took some speed reading courses. Now, I truly believe that leaders are readers; those who want to succeed in entrepreneurship must read. And I believe that Jim Rohn said, "you should have a library card" and it was one of the first things I did when I got established here in Florida, is get myself a library card.

Brian Kelly:
So many great points and "leaders are readers." I love that. That's perfect. The other thing is you talked about getting a library card and that's the thing. This doesn't cost a lot of money, a lot of investment, and I think, oftentimes, that's the one reason why most don't do it because they don't put the value to it, Because there's no skin in the game. And I know for a fact, that that was part of my reason for not really diving into it the first time I was told to read, that I should read many years ago. And I didn't have - I didn't value it, at all, because hey, I can go get a book, I can go to library or I can just pay a few bucks and get one online whatever, but it's like really, that's it? I just didn't believe it. And you'll notice, as you watch this show, the listeners, as you watch this show and listen to it, show after show. This is a common theme among all of these successful entrepreneurs, just like Rahz, every single one of them to a person as an avid reader. So, if you haven't started reading yet, when is "now" the right time to start doing that? And that would be to go to reachyourpeaklibrary.com as a recommendation because they're already a group of books that are business, personal development all based on Mind Body Business that can help you immediately. Which one do you want to read first? Which one should I read first? Doesn't matter. Go through the list, find the title, the picture, or whatever jumps out you first. Just do it. Just take action like Mr. Rahz Slaughter, who flew, landed, and held a meeting after he was probably quite exhausted from all of that ordeal. So, this is a product of the product. And that's why I love this guy so much. You should have seen...you have to see this man on stage. He just, he's amazing, amazing, amazing - the energy. And he's got this incredible, positive outlook all the time and I know that he's human and I'm human too. We may come off as positive people to the general public at all times, but I'll tell you what, there are times we're not. A great example, yesterday, my son was in an accident. I wasn't very positive at that moment for various reasons, not because of him, but because of worrying about "is he OK?" And now, all the stuff we need to do to the car so, it's life; that's what happens. And the thing I wanted to find out, though, and I love to ask this question from various entrepreneurs. So, Rahz, now it's your turn; when it comes to maintaining that positive mindset, that positive productive successful mindset that you have, what do you do on a regular basis to sustain that? And, in other words, what motivates the motivator? (pointing)

Rahz Slaughter:
Wow, that's a great question. You know, Brian, I mean we've talked a lot about it already on this show. One of the ways that I stay motivated is what you see behind me; is my bookshelf. If I'm feeling a little bit down, if I feel a little bit off kilter, all I have to do is turn, look at the bookshelf and usually one or two books will pop out at me. I'll open it up and something will read. Something will jump out and I'll read quote, or read a passage, or I'll read a chapter book and the main reason that that happens is because...I need to hear that the message, I needed to see and what was that message that that author wanted me to accept that day. And that always works. Another way, is I consistently understand what you said. This is The MIND BODY BUSINESS Show while the body is critical just staying motivated, to staying in peak position. And so, I'll work out and working out always shifts my state. Now, we're both fans of NLP, you know that if you're going to shift your state, then you're going to not feel the way you thought you were going to feel. So, one of the things that I did as soon as I got off the plane was, I find myself. I find myself to shift in city for two and half hours, getting up at 6 a.m., commuting to the airport. All those things that would drain me; I did something that would bring the energy back to. Some deep breaths, make my move. These are all ways to shift your state quickly, immediately, so that you can focus on what you need to get done. Now, motivation, just like anything else, if you only take a shower once in a while, you're going to start to smell. You only focus on your motivation, once in a while, what's going to happen? You're not going to be motivated and positive. So, I meditate, as well, and I do that daily and sometimes my meditation a 5 minutes. Sometimes they're an hour. But this allows me to get centered to my spirit, get centered with my thoughts, and clarity on my life.

Brian Kelly:
Fantastic. I was writing notes, as I always do during the show, and that's why the little pause for coming back. That's amazing. I love the meditation daily. Absolutely. I do the same thing. I actually do it right before bed. I have a specific program that I acquired, that I listen to...it's got many, many months of meditation audio and it's phenomenal. Phenomenal. So, listen to this gentleman, ladies and gentlemen. Listen to Rahz. A lot of times, I remember the old me when I heard things like meditation or when I heard about - things that were going to affect your mind. And even in a positive way, I think that's a bunch of hocus pocus, mumbo jumbo, woo-woo stuff and the cool thing is, I found it's just the opposite. It's absolutely crucial. How bad you want to be successful? That's the bottom line. How bad you want to be successful? Do you want to basically model success? (pointing to his side at Rahz on screen) Right there? Do you want to model success with me? Just copy them. Do what they do. Or would you rather try to figure it out on your own? Would you rather take the shortcut, which is a legitimate, ethical, integrity-based shortcut? Or would you rather just struggle? I'd love to see your answer in the comments. I truly would - some might just say, "I'd rather do it myself." They're just so stuck in their ego that that's what they want to do. I was there. I'm not saying anything and judging anybody here because we've all been through it. I'm sure you, Rahz, and your growth to get to where you are now, went through all the stages. The thing is wouldn't it be OK, if people like Rahz and myself, would give you those shortcuts so you don't have to struggle like we did or others have? And just give you the "this is it. You can get to that point of success in less than half the time you would normally do if you did it on your own." All right, that's my preach for the moment. And one of the things, Rahz, we'll shift gears just a little bit. You're in the fitness business. And so, you have physical locations where people physically need to come to your gym to get their workout in. So, to me, that's in my mind that would be more of a challenge, than if it were an online entity, where really you could have a customer anywhere in the world, depending on when you feel like you want to be up and working with them. And I'm curious, from a marketing standpoint. Now, I know you have two flavors that you have. You have both. You have the (1) people come in and you do personal training you and your trainers do personal training, one on one, with your people, your folks, your clients. And then, you also - you take it up another notch and you also help because you have such a successful fitness business, thriving business, that you help other fitness business owners as a coach to help them elevate their business faster and I love that about you. How exactly do you go about building a successful customer base? And you can feel free to address both of those, or just one of those, either one's fine.

Rahz Slaughter:
Sure, and that's a great question. The first thing I had to really kind of dial in and I talked about it a lot. Whether it's with...I'm coaching and consulting a personal trainer, a service-based business owner; it's understanding your market and understanding your unique message. Once my partner and I really dialed our message in, it made it a lot easier for us to market because then we weren't a jack of all trades, a master of none. We were specializing, not generalizing, and this is a key component to any industry. I tell people all the time it doesn't matter. Don't think you can service everybody. So, when it came to building my customer base for Meta-Burn Fitness, which is my personal training brand. We have two locations on Long Island, Lucas Valley and Oyster Bay, New York. It was all about finding out who my ideal client was. What was the unspoken problem that that client was struggling with? They might not even understand or know it and I was going to have to bring it to fruition for them, put some light on it, and then share my unique solution to that problem and there are multiple ways that I went about doing that. Public speaking, being one of them, I did a lot of lunch-and-learns. I would go to corporate buildings. I was going to the Chamber of Commerce, the Rotary Club, the networking events. Then I also realized podcasting was a way to get my voice out there and educate my market. I wrote articles on a blog. I wrote a book called, The Menopause Success Triangle. Ideally, my unique client was a female who's entering into perimenopause post menopause. They were struggling with weight loss, understanding their bodies, their hormones, what was happening to them. So, once I dialed that in, it gave me authority in the marketplace. So, when you're thinking about, how do you acquire a customer? Number one, know that customer. Know their pain points. Know what keeps them up. Two, your million dollar message. What do you stand for? What do you stand against? And what makes you unique and different than anyone else in the game that you're playing? See, cause if you're just like everyone else - if I was just a gym, I would be out of business because I went to a town - we were saturated. There's pilates, yoga. There's so much. There's other personal trainers. And it was critical that I didn't call myself a personal trainer. I was a coach that specialized in helping women understand this big challenge that was going to happen in their lives. And when we did that, it made customer acquisition easy. It made our marketing and advertising budget cut down because we were only focused on a targeted niche. And that allowed us to really stand out and dominate and that's what I'm doing here in Palm City is that we're focusing on number one niche, is on women, because it's what we know better than anyone else in our market.

Brian Kelly:
Wow. That's all I can say. Wow. I have writer's cramp. That was phenomenal, man. I was jotting down notes like nobody's business on that. (showing notes on screen) Goodness sakes. I love it all. In this all holds true to everything. You know, books. If you go to books, how do you think Rahz got there? He taught himself through reading. He taught himself through modeling and mentors. He just shared with me, - he got off the phone with one of his, just a little while ago. He's continuing connection with others in the business to help each other because he has that mentality of abundance, not scarcity. And there's plenty to go around, all of these put together. I mean harnessing that unique message that's huge, absolutely huge. Being in the fitness industry, myself, I get that. I'm not a personal trainer. I love that one. I loved it all. Know your customer and that's often we talk about defining your avatar, right? There's a technical term for that, where you know your avatar, you know your ideal client. And the thing I love more than all that, I really can't put one above the other, actually, but amongst all the other, it was how you became and how you built authority status. And I really want to kind of reiterate that, if you don't mind, because that was really, really important. A lot of people think and they do, that if they just post once a day on Facebook, they're going to achieve authority status and that's it. All I need to do is get my face out there. I need to max out at 5,000 friends, create a couple of Facebook pages and maximize the likes on that. And yeah, that could be one component. One little component (gesturing little with fingers) of the big picture. Speaking onstage, that is probably, among everything you just listed, one of, if not the most powerful ways to achieve authority status the fastest. Writing a book is another. Of course, writing a book can take some time, but to be honest, speaking from stage effectively, will take you a considerable amount of time. I did it for a couple of years, before I became effective, years and on a regular basis, doing meet-ups, going to Rotary Clubs. Are you seeing a pattern here develop with what Rahz done? Podcasts. He writes articles, he goes live once a week on his Facebook. He's continually, constantly, nonstop feeding value through all these different platforms and mediums, not just one, not just two, but he's doing it throughout everything that's available that he knows because of his research, because of his mentors, that he's learned from, that are successful. You only want to use those things that are successful, right, Rahz? I mean, don't try to invent something new. There's no need to become the maverick or the innovator of something just to be able to say you're the maverick or innovator of something and you might just waste your time, most likely you will. Just go with what works. The wheel has already been invented. Just use the wheel. I mean, my gosh, man. You have a customer, a million dollar message. What makes you unique? Yeah, this is everything. All those books behind Rahz, the books behind me, that will teach you that. And Rahz, himself. We're giving you the fast track because all you have to do is listen to the show and you'll get everything you need to know, in short order. All you have to do is do what I did not do and that is listen and apply (laughing) what I did not do many years ago. Listen and apply and do it quick. Now, I know - I already know this answer, Rahz, but I really want to get it from you. From the perspective of two different areas of your life and I don't want to embarrass you, but man I just got to see it and everyone else needs to see this because last time we talked on Zoom, all I could see was this thing called Rahz's bicep. It's a massive arm, you should see this guy. Would you mind, just pull one of the sleeves up, real quick, and just flashing that big bet. (showing bicep muscle) Oh my goodness, look at that people. And his tricep, look at the bottom side, the back side of his arm. The tricep is massive, as well. And I saw pictures of you, Rahz. You did some competition on stage back in the day and this dude, chiseled. I'm tellin' ya. This dude was an immaculate shape and to this day, he's got - barrel chested. This guy is the epitome of fitness and I know that it's important to you, but if you could explain why and just how important physical fitness is, to you, from both a personal standpoint, in your personal life, and for your business. How does it impact and affect those and why is it so important to you?

Rahz Slaughter:
Great question. So, I'll start out with the physical. I mean, I was born with my right leg shorter than the other. I have no quadriceps or hamstring on my right leg. So, you can imagine, I limp every day. It's about a three and a half to four inch difference between my left leg and my right leg. So, fitness wasn't about me looking a certain way or being aesthetic or ego. It was about living a life of quality. I had to be fit. And I started working out at a very early age, at 14 and I started to kind of finger through the books and I saw them muscle books and then I learned a little bit about pilates mobility. And I said, "hey, here's what's going to change" because doctors told me I was going to be in a wheelchair by the time I'm 18. They said, "I would never be able to be an athlete to play sports like the other kids because of my leg and my back would be all crooked and all these things and, right away, I knew at an early age that it didn't matter what someone else told you, if you didn't believe their story of you, you could write your own. And that's what I started to do so. I started working out really early and I started to get results. I started to be able to do pull-ups, which then, I had my wrestling coach that started wrestling and became a standout wrestler in my high school and college. And so, right away, I knew, "oh you know what? I love being in the gym." Being in a gym was easy for me because I knew that hey, when I went there, I was going to get something out of it by me putting something in. And I did it long enough and it changed my body. And I decided, "hey, you know what? I should do this for a living. I want to do something that I can help people." And when I was at the gym, people always asked me, "how do you...What are you doing that for? Why are you doing this? What write's your routines?" I say, "I make them up." And I started doing this at a very early age and a went to get a gym job. And the personal trainer director there, pretty much looked me in the eye, and said, "you know, you don't get the bill for personal trainer. You're not six foot two. You don't have blond hair, blue eyes. You don't fit the bill for our ideal personal trainer here, but I do have a job for you at the front desk." I looked at this gentlemen and I said, "you know what? I could get two things I could do from this. I can say, "screw you." Or I could take the job, kick the door in because my foot was in the door, now, he gave me an opportunity to get where I wanted to go. So, I took that opportunity and worked the front desk. I met every member there. I knew all of their first names and learned everything about them. The kids, their families, their jobs, their everything. And I became very well-connected in that gym and within a short period of time, people were asking to train with me when I wasn't a trainer. They would go back to this director and, you know, and he was like, "Oh wow." He said, "Do you want to train?" "Absolutely." And I started training. And that was the start of my personal training career and that was back in the year 2000. And then I realized, OK, so fitness was about that. It was about me overcoming that obstacle and turning that obstacle into opportunity, where they led me to understanding that the more fit I am, as an entrepreneur, as a professional; I'm going to be able to actually have peak state of mind and clarity, I'm going to be able to inspire and motivate people. And I don't care, like it's not about having a six pack abs and a big chest or arms. I think that you can, still, but I know that your physical ability, how you show up, your confidence, exudes through you how you feel about yourself. So, it's not about the physique or what you look like under. It's about staying in peak physician, peak performance and that's - if you're an entrepreneur and you're overweight and you're struggling to breathe and you can't speak clearly for long and you can't go up stairs; It's going to inhibit your success. And when I learned that, now when I work with men who are high level CEOs and CEO suite, I'm automatically teaching them exercise, diet, stress reduction. How to get themselves into the best versions of themselves so that they can climb the ranks and perform at higher levels than they'd ever be able to perform with less health and fitness behind them.

Brian Kelly:
Amazing. Amazing. And it's interesting, one of the first things you said, was it's not about aesthetics, it's about living a life of quality. And we are so similar, my friend, because that's what I teach my clients, as well, is if you're in this to look better, then I won't take you on as a client. That's not what this is about. It's about the long term, it's about the life - it's a lifestyle for the rest of your life. And if you're not in it for the rest of your life, I'm not going to take you on as a client, because I'm not looking for someone who's just looking to become a supermodel or have a six pack abs on the beach so you can attract a woman. While there's nothing wrong with that and I don't want to belittle that. But the reason that you and I, Rahz and I, what we do is for people to operate. What you just, said I love how you use the word peak and performance with Reach Your Peak is my company. Thank you. (laughing) And it's it's right down that alley because here's what's happened. Here's the beautiful by product of becoming fit, of working out on a regular basis, of eating foods that serve you, that don't do the opposite and make you just poisoned of feeding your mind through different subconscious programs; of all of it, together. What happens as a beautiful byproduct is, you will actually end up looking better, as well. It's just going to happen. Isn't that beautiful? So, it's just about shifting the mindset, shifting the reason. The reason why you want to become fit, Rahz just said it; it's to operate at a peak level performance, a peak state of mind and clarity, is his exact words. And here's the other thing I noticed about Rahz that is common with every entrepreneur I've interviewed to date - probably every entrepreneur I've met who I have a kinship with. And that is he said I could now do this as a business so I can help people. Always goes back to helping and serving people. That's why I love being associated with Rahz Slaughter because he is of like mind. We have similar values system. I'm telling you, I have so many twin brothers, but I think you're the next one. Maybe just a brother by another mother. (thumbs up) The resemblance is pretty obvious, right?

Rahz Slaughter:
Absolutely. (laughing)

Brian Kelly:
So, I'm telling you, man. I love this commonality of all the successful people that I interviewed have similar traits and that's the thing. The beautiful thing, I get as a blessing, as host of the show, is it solidifies everything I've read, heard, experienced. It solidifies it rock solid - just continue doing these things. And your success will continue to rise, to elevate. Are you ever at a level of success that you're happy?

Rahz Slaughter:
Oh no, absolutely not. I mean I believe in "kaizen". So, it's constantly and always improving and I adopted that philosophy from one of our mutual mentors from a long time ago. And I really feel that I'll never arrive and I'm always learning and growing and that's what gets me excited. You asked me in the previous question, "what motivates me?" What motivates me is that I'm always pushing myself to become the best version of that self. And the person that I am today, I'll be a new person tomorrow. And that is exciting and everyone watching this show has the same opportunity. I did one of my Crush It Monday's this week and it was all about, you could change your life in 24 hours or less. And I had a lot of people say, "Rahz, you don't know my circumstances, you don't know my child. You don't know my setbacks. I can't change." I said, "yes, you can." You just have to make a decision and that decision, every day for people like you and me, Brian, is that we want to walk around at a heightened level of who we are and know we're going to become a better version tomorrow, through our information, through our knowledge. Do the things we're attracting and learning. It's all a process and I'm so excited about being where I'm at today and where I'm going tomorrow.

Brian Kelly:
And that's the key right there. Exciting! And I've talked about that before. A lot of people that I knew in the corporate world, they can't wait to get to that point where they can retire and that's their success; their measure of success is getting to the point where they - look at your face, I get it, man. (disgusted expression) Your instant reaction was "yuck." I could see it already like that is wrong. And they're like excited, so that they can get to the point where they stop and do nothing. I mean and I've actually asked many of them and I'm literally saddened. I kid you not, deep in my heart saddened by their responses. Some of them, I said, "what are your plans. You're nearing retirement, you're finally there. You've been looking for this moment all this time. What are you going to do now?" And they go, "you know, that's a great question. I really haven't thought of that. I don't know." And I'm like, are you kidding me? Holy smokes. To me, retirement is not a word in my vocabulary. It might be a shift from one vocation to another, but it's always going to be helping and serving others and, because of what you just said, Rahz, exciting. It's exciting! What if you were to- what if life was this way, Rahz, where you hit a point of success and that was just it. There is no farther you can go. There was a limit and you hit a ceiling. What if that was the case in life? What if that's the way it really was? What would that - I would never want to reach that level, to be honest. I do everything I could to prolong that because now it's boring. There's nothing to live for, there's no challenges. I love challenges. I love problems because I know that's going to help me grow. And I know that's how you're built too, Rahz. Thank you, by the way, for showing your bicep because one of our viewers said, "that's the size of my thigh." (laughing) And Greg Kalafatic. I don't know if I'm saying that right, says, "Hello." Is that your partner? That's the name?

Rahz Slaughter:
Yes, that's Greg Kalafatic.

Brian Kelly:
Cool. He said, What's up, Rahz?" And MarcyAnn is giving thumbs up and Waves and Hellos and lots of people coming in and saying "Hi." I love that interaction. Keep calm and keep commenting, keep showing love and likes and ask questions if you have them. Rahz, he knows ahead of time that I was going to allow the audience to ask questions. If you have questions, by all means, type them in and we'll see what...there is nothing that will phase this guy because he's figured it out. Does that mean he's perfect? Does that mean he's reached that top level? He just said it. No. And neither of us would want that anyway. I wouldn't want it for him. He wouldn't want it for himself and vice versa. Phenomenal. So there's many things along that journey. We're all on a journey and the journey is glorious and wonderful and beautiful. It's not always wonderful every single day and we get that. If there wasn't...if there weren't bad days, there could never be a good day, right? It just wouldn't exist. And so, but there are many of those moments where we feel this elevated level of satisfaction. If you could pinpoint one, what would be - if you could think about that? If you can imagine what that was, what has been your most satisfying moment in business, thus far?

Rahz Slaughter:
Wow, I got to be honest it hasn't been in business. It was having the opportunity to walk down the aisle and marry the woman of my life because I never envisioned it happening for me because I thought it happened to other people. I thought it was something that other people got to do and to enjoy. I was so focused on work and business for a long time, that it distracted me from actually understanding why I was supposed to be in business. Is to do the things I want to be able to do, when I want them for as long as I them with whomever I want. So, I didn't focus on attracting my ideal life partner. When I found this person, who is Michelle, my amazing and beautiful wife, it allowed me to see business through a different lens and a different filter and now business is fun and it allows me to do things like leave two awesome businesses with an amazing business partner and say, "you know what? I can start from scratch and do it all over again, in a new place." So, one thing, though, I will say that we all have that one moment that we remember...I remember when Greg and I opened our second location at Oyster Bay. And we had this grand opening, and we had food and friends and everything came in, but we looked at each other and we were like "wow. This has been an amazing ride, but we can't wait to see where we're going to take this to the next level." Right away - you see one of the things that, if you're watching, I can tell you that I've learned from other successful people, is that once you hit that goal, make sure you have another one and we're like, "I wonder what is it feel like to open another studio. Start another business. To write another book." That's what excites me. The second studio was great, but it was "what's next?"

Brian Kelly:
That is phenomenal advice. Have another goal. Have another goal. And you don't have to set all these goals at once, at least, personally. It's like you have that goal you're trying to reach. When you're getting near it; that's the time you start thinking, "cool, I'm getting close. What next? I can't wait." Oh my gosh. Open the mind. Let's see. Talk to my mentor. How do I scale my business? How do I grow this thing? How do I serve more people? That's what it comes down to, is how do you help the most people that you possibly can? Because we're here to serve and help. That's what entrepreneurs love doing. At least, the ones that I associate myself with, like Rahz Slaughter and all the others that have come on the show. Many coming beyond that, as well. And the one thing that happens with satisfaction. There's also this thing that we have - that we all go through you know as entrepreneurs. So, we don't work 9:00 to 5:00. We're basically 24 hours a day. It's always on the mind and it's not a bad thing. It's what we want to do. We choose to do it. But there is no real time off, if you will. Even when we're out vacationing, I know I am always often drawn to thinking about business. And I I literally, I kid you not, I hope my wife doesn't see this, but there are times when I'm out on vacation and I literally wish I was back in my office, working the business, because I love it that much. It's just amazing. Wow, what a blessing. So, it's not work, but things do have to go by the wayside, in order for us to become successful. So, on that order, Rahz, what kind of sacrifices have you, personally, had to make - have to make to become a successful entrepreneur? Because I know there are many, we could go on all night about it, but what really stands out in your mind about that?

Rahz Slaughter:
Wow, Well one of the things is that - the most important woman in my life, before my wife, was my grandmother. And she passed away a few years ago of cancer, but she was my role model. She still is my role model. She still is my Ace and I sacrifice time. I'm away from her. I didn't have the opportunity to create some of the things that I will be experiencing that I would have loved to create with her. Take your places. Eat with her in different restaurants and because I always kept saying, "you know what? I'll do this someday. When I hit this level of success. Or I have to go to this meeting or I have to read this book or go to the seminar. And now, I realize, as she's been gone for four years, that I'll never have those experiences or those opportunities. So, the lesson that I took from that, is that I have an opportunity with my stepchildren. I have an opportunity with my wife, to understand that I'm not going to sacrifice the time from them. I understand that in order to build the business, sometimes I'm going to have to stay up late. I'm going to get up early. What I will do is maintain the balance and make sure that I deposit love, affection, and attention to them daily so they know, A) I love them and B) I'm present to them. So, when I'm with them, I'm with them. When I'm working, I'm working and I make a distinction between those two aspects of my life.

Brian Kelly:
That is brilliant advice, right there. To maintain the balance between business and personal life. I've been there myself. I got so incredibly over my head, stupid, myself, by coming - I'd go work at a corporate job. I'd come home after commuting 2+ hours, both ways. After working 8+ hours and I'm tired. I get home I go straight upstairs and I start working my entrepreneurial job because I wanted the heck out of there. And I did that at the expense of spending time with my wife and kids and to the point where it strained our marriage and it's all on me. 100% on me. That was a lesson I learned, thankfully. She confronted me about it and we talked it out and I said, "I get the message. I love you way too much. I am done. I will definitely change my habits and do better at that." And it's interesting, though, I can tell your wife is your life. That's beautiful. Same with me. When we do exercises and I've done several speaking events, I did this also from my mentor stage, where we would take the audience through to determine Why. What is that one thing - that one thing that you would anything for, no matter what obstacle came in your way, you would continue going on in your business because it was that important to you to satisfy that Why. I went through that process several times and every single time, the answer was the same; it was my wife. There's so many times, how many times have you heard people - "what was the greatest moment of your life?" "The birth of my kids." And that is, indeed, a miraculous, beautiful moment. For me, it was the same as you. It was the moment I married my wife, without whom, my kids wouldn't even exist. And I love her to the core. That's my Why. That's why I get up in the morning. That's why I smile. That's why I'm driven. That's why I'm excited about getting up every day because I have her to look forward to each and every day. That was pretty neat. I just said that. I just made that up. I have to put that in a book. And another thing you said I love that was, when you're talking about your grandmother, is I'll do this someday. How many times...I know I've said that in the past. How many times...I just heard this, recently, from another individual I talked to, I think it was two nights ago. And they said that same thing. I'll get around to it someday. And I said, "let me ask you something, would you mind pulling up a calendar, right now?" And they pulled up calendar, "OK." I said, "you see, one week's worth of days there, yes?" "OK..yes, OK." "So, of those days, which one of those says 'someday?' I see Monday, I see Tuesday,..." you know, on and on. "Where's 'someday?'" They got it, immediately, it clicked. (snaps) It's like, "OK, I see where you're going with this." So, I said, "there's never, ever, ever the right time to do things." To do like you did, you moved to Florida. I bet that probably stretched your comfort zone, at that moment, when you were making that decision and then doing it like, "oh my god, am I doing the right thing?".

Rahz Slaughter:
Still is.

Brian Kelly:
That's your subconscious telling you that that's the thing you should be doing, because you knew it's the right thing. You know it's going to be good. It's just the fear of uncertainty that that drives that discomfort; which is really a great thing. Because that is telling you, that's your subconscious speaking to you, telling you go, do it. Yes. The answer is yes. And there is no perfect time ever. Ever. So, just do it right away; immediate, massive, and consistent action. Alright. We are 6 minutes away, so what I want to do, real quick, Rahz, if you don't mind, is give the folks who are watching live, the opportunity to enter for a chance at winning that amazing five nights stay at a five star luxury resort in Mexico. Again, compliments of powertexting.com. (showing information on screen) So, in order to do that, I will bring up the screen to help you out. There's two ways for you to enter and we'll announce it, live on the show. Or, more importantly is to get the value of Rahz and if you are the winner you will be notified via text message, that you are the winner. One of the gentlemen that's watching right now, Richard Barrier, is a past winner. Thanks for coming back on, Richard. So, here are the two forms or ways to do that; One, is you can go to our website is reachyourpeakllc.com/vacation. Saying this audibly, for those of you listening on podcasts after the show. reachyourpeakllc.com/library Just make sure the word "vacation" itself, is all lowercase. The rest really doesn't matter. And then another way, if it's more convenient for you, is to use your phone, your cell phone and text the word PEAK. P-E-A-K to 661-535-1624 and that's P-E-A-K to 661-535-1624. Go ahead and do that right now. Keep the tab open of this show because I have one hard hitting question. One left. That is an amazing question that I know, Rahz is probably a little nervous of it because I kind of set it up before the show. I told them, I'm going to give them one surprise question. I don't like to surprise people and embarrass them, and that's not what this is about. And the cool thing with this question, as I told Rahz, is there is no wrong answer. It's because it's your answer. It's true to you and only you. And so, the interesting thing I found in asking this one question of past show guests, and by all means, go back and watch the past shows to find out what those answers were, is that every single one of them, thus far, has been different; either completely, drastically different or slightly different, but every one has been different. So, Rahz, are you ready, buddy?

Rahz Slaughter:
Bring it!

Brian Kelly:
Alright, alright and I hope you're ready, those of you watching and listening, and it's a really cool, all encompassing question that it really will, possibly, make you think. And go ahead and give it a moment if you need, Rahz, to come up with the answer because it's pretty deep. What I want to know, Rahz Slaughter, for you, how do you, personally, how do you define success?

Rahz Slaughter:
Wow. Success. It really comes down to creating a life that you truly are excited about daily. Being able to do what you want, when you want it, with whomever you want, for as long as you want. But more importantly, that you live a life that makes an impact in this world. Not that a life that is about taking, but a life that is about giving that to others. That's truly success. Those who are doing that, I'm inspired by. I'm motivated by and they are my model for success. Those who are making a difference in other people's lives, each and every day, like you, Brian, is so inspiring and motivating to me. And it's what drives me to push myself to create a better version each and every day. To read more books, to listen to more podcast, to learn more so that I'm equipped to deliver more of an impact each and every day. Because if I can wake up each day and inspire one person to believe in themselves, to rewrite their story, each and every day; then my life mission has been completed.

Brian Kelly:
Powerful and, again, different. I love it. There is one commonality to every answer. I forgot to mention that, well, now is the time to mention that, actually. One commonality and that is, not a single one has said - there's one thing that not a single one of entrepreneurs, including yours, said, that defined success or included it in any part of their definition of success. And that was amassing money. Isn't that interesting? I love the fact because if you take that, bring a corporate employee into the fray, who knows nothing more. Money will be number one. It'll be number one because they have this clouded vision that money buys happiness. And we both know, that that is not the case. Does it help? Does it give us more time? Freedom? That's what I look at. Money as a vehicle for which to give me more time, freedom to do. And like you said, to do what I want to do, when I want to do it. If you have that financial backing, then you're unable to do that and you're unable to do what you just said, which is serve and help more people, to become the best them they can be. That's what it's really all about; serving. You can talk about money. Money is definitely an aspect, it's definitely part of the equation, don't get me wrong, and it's important. Very important. But the beautiful thing is, not a single person - and even if they did say that, that was very important to them, I'm not going to judge them on that. There may be a definite reason for that, but so far, and most the people I know that I run in my circles, they're not wired that way. It's not about money. It's, again, money is part of the equation, always. But that is not the end game of the definition of success. I appreciate you on your wonderful definition. Create a life of exciting day to day. Yeah, I was trying to write that as fast as I could, but the beautiful thing is, this is being recorded, will be transcribed later, and it will be word for word. It's awesome. Well, we have hit that magical time and what I wanted to do, Rahz, real quick is give you the opportunity to let people know how to connect with you. And, by all means, shoot out the address if you have it, of your new facility that you're working out of in Florida. And, for those that are in the fitness industry, that are either just starting or already have an established business in the fitness industry, and are looking to grow it and to scale it. Well, this is the guy that's done it. Who better to learn from? That's something else he does. And so, if you wouldn't mind, go ahead and give people both the address of your facility in Florida and, if you want, the ones in New York, as well. And how can they connect with you to learn more about you coaching them, to take their business to the next level?

Rahz Slaughter:
First all, Brian, thank you so much for the opportunity to be here, on your show. It's just an honor that someone would see in me the opportunity to share my mission and my message. Thank you very much for that. This has really great. If someone wants to reach out and connect with me, the best place is Facebook.com/coachrahz. That's where you're going to see my Crush It Monday show every Monday at 3:00 p.m. Eastern Standard Time, where I go on there live and it's all about creating the best version of yourself and understanding that personal growth and going through trials and tribulations that are going to get you where you want to go. If you're looking to change your body, I have three opportunities for you. You can go to any of the locations either in Oyster Bay, New York. Locust Valley [New York] or, here, in Palm City, [Florida]. I don't have the address, specifically, but what I will share with you, is you can reach out to me, direct message me on Facebook and we can definitely link up. And if you're a fitness professional, personal trainer, coach, service provider and you're looking for a coach that's going to tell you exactly what they're doing, not what they think is going to work. Someone's going to actually tell you that they're in the trenches and they're not creating on the day to day, just how do things; connect with me. I'd love the opportunity to see if we're the right fit the work together and if we are, I'd love you help you build and grow your business.

Brian Kelly:
I, for one, highly recommend this gentleman completely, total, without any hesitation. He's true to the core. Anyone that loves his wife as much as he does, I can tell, right away, he's a man who just - he loves people, he has high integrity, his ethics are sound. And you know he's a product of the product. Look at him. I mean, so many times you'll see - I've seen this. I literally have seen this raw. I;ve seen a fitness guru, on stage, that was severely out of shape. And I thought, "why would I want to learn from you, when you're not even an example of what I want to look like or be." And that person wore tight clothing, as if they thought they were actually fit. What are you doing? You're accentuating the fact that you....So, anyway, all that to say, Rahz is the epitome of what he teaches and preaches and so, reach out to Rahz, again. If you're a fitness -in the fitness business, there is no geographic constraints. You could be on the West Coast, like I am, in California, and I'm sure he'll talk to you, you can be Canada, you can be anywhere where English is spoken, and maybe you know other languages that you'll to be open to, but definitely reach out connect with him. You can see an amazing man and I, for one, am blessed to have met him. I think God put us together. There was no mistake there, that this amazing, high energy, motivational guy on stage - it just blew my socks off. I said, "man, I want to know this guy a little bit better." Thank you, Rahz, for taking the time out to be on this show. I appreciate you for spending this time. And thank you all for watching and those of you are listening, also on the podcast and come back again next week, as I like to say. Same bat time, same bat channel; those of you who are old enough to know what that means. We will be back, again, next week with another phenomenal guest. For now, Rahz Slaughter; the man, the myth, the legend. I'm Brian Kelly and we will see you again, next week on the next MIND BODY BUSINESS Show. (waving) So long, for now. Be blessed.

Rahz Slaughter:
Take care.

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Rahz Slaughter

Rahz Slaughter is an author, speaker, business owner and mostly importantly a loving husband to his beautiful wife Michele and stepfather to 2 awesome young boys Richie and Nicky. Rahz is known as The Coach Rahz Motivator and is the host of a weekly motivational Facebook live show called The Crush It Monday Show.


Rahz is also the author of two books - The One Hour Trainer & Menopause Success Triangle

Connect with Rahz:

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