Special Guest Expert - Seth Greene

Special Guest Expert - Seth Greene: Video automatically transcribed by Sonix

Special Guest Expert - Seth Greene: this eJw1jl1vgjAUhv9LL3bF6GSIQmIWiGRxGTpDNPGK1PYA3fpB2iKZxv8uZNnl-3Ge894Q1cqBcpX77QAlKEUe4so6oihUnKEkCOZBvHhdeoj21mnZWzB_QTSLwnngIUKp7kfCvxkvXjxUcxCsUkRO0JoLGLk_AzGNRckN9UaMdutcZxOMh2HwG60bAaTj1qdaYmb4BfAlwNOpxbOv43mZp9mZtNfjdw67uLjuO0iLT1GHp_1H9EaEW0lgnDxZ3RsKK6YHJTRhh_GVhxx3YlpSbLbrbLc-ZYdys83L8rkE174bAAW-7MKxWWsjiRurk7zfH88vX8Y:1ljD0b:aE9JC-WeSf0lJ3va4PAXDyjrm7Q video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Speaker1:
So here's the big question, how are entrepreneurs like us? We've been hustling and struggling to make it to success who seem to make it

One step forward only. Two steps back, work dedicated. And drib. Finally break through. That is the question. And this podcast will give. My name is Brad. This. The mind body.

Speaker2:

Speaker2:
The mind body business show, what is that all about? Is about what I call the three pillars of success that I learned from studying only successful people starting a little over a decade ago, finding out what made them successful, what were their what was their secret sauce. And these patterns kept developing and bubbling to the top over and over and over. And it were the three things that you probably can guess what they are, because they are part of the title of the show, Mind Being Mind Set. Each individual that I studied that had had achieved a great level of success had a very powerful but more importantly, flexible mindset and body to a person. They all took care of themselves, both nutritionally and through exercise, just doing it on a regular basis, exercise and nutrition, just being smart and eating and drinking what was healthy for them. And then business that is multi multifaceted. And these folks that I studied had mastered the myriad of skill sets that are required to create and then build and grow a successful business.

Speaker2:
And we're talking about things like marketing, sales, team building, systematizing leadership. I could go on all night. There are so many. The good news for everybody, including yourself, is that you don't have to master every single skill set that is necessary, because let's face it, mastering anything takes a long time, just one. And that's the good news. If you just master one skill set and it's one of those that I just mentioned, then you're set. And what does that one skill set? It is the skill set of leadership. Once you have mastered that skill set, you now can delegate to those who have mastered the other skill sets you have yet to do. And so once you've mastered leadership, that just opens the doors wide open for you to scale your business. And speaking of scaling and successful people to a person that I have run into that have achieved a high level of success, they are also very avid and voracious readers. And real quickly, we're going to move over and Segway into a little segment I affectionately call bookmarks.

Speaker1:
Bookmarks who want to read bookmarks, ready, steady, read bookmarks brought to you by reach your peak library dot com.

Speaker2:
There you see Richard Glasberg, come on my left shoulder, looking to the right, if you're watching live, you're listening on podcast, it is Richard Peak library dot com. And for anyone watching or listening, please, I implore of you, rather than than taking off and clicking away and going and looking at resources because you're going to get multiple resources. If if I know Seth Green at all, you're going to get some great resources to go look up, write them down and then wait until the show is over and then go visit them, because I would hate for you to miss one golden nugget that's going to bring to the table that could potentially change your life forever because you took your attention elsewhere for just a moment. It's only takes a moment. So please do yourself a favor and stay with us. Stay tuned. The entire show, if you're listening to this as a recording, you need to take a break, hit the pause button for sure. You don't want to miss a word that Seth is going to speak tonight and reach your peak library. Very briefly. It is a site that I had built literally with you in mind, the entrepreneur of the budding business person looking to grow their business to the next level.

Speaker2:
And what I've done is I've compiled a list of books that I've read over the years that had a profound impact on me in business and in personal life. Sometimes both. And I put them here in under one roof so that you would have a resource to go to quickly, that we could quickly find a good read and and know with some degree of certainty of at least one other successful person has said, yeah, this is a good one. That's the only reason it's here. This is not a money making website. Believe me, every one of these buttons goes to Amazon. And so this is here for you, my gift. And I hope you take advantage of that. I've got a lot of people mentioned they went here to grab their next book and they love it. And speaking of loving it, it's that time I am done yakking about the intro of this show. It's time to bring on the one and only Seth Green. Here we go.

Speaker1:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.

Speaker2:
And there is, ladies and gentlemen, it is the one, the only Seth Green. Yes.

Speaker3:
Thank you so much for having me, Brian. It is an honor to be here. I'm super excited.

Speaker2:
Oh, the honor is all mine. Thank you, brother. You're an amazing guy. You had me on your shirt for a podcast some time ago. That was a phenomenal experience. Thank you. I love paying it forward or back, whatever way sideways. It all works out. Before we jump in and I'm going to give you the the intro that you deserve because I respect you, my man. A little bit of housekeeping for everyone watching and listening live lives day to the end, because you are going to get information on how to enter to win five nights, stay at a five star luxury resort, compliments of the big insider secrets dot com. It's that big red emblem if you're watching and they give this or they give us the ability to give away a vacation, say, every single show. So thank you to Jason West of the Big Insider Secrets dot com to more real quick. And then we're moving on to the man of the hour, I promise. All right, if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Seth and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And then one of the key components that is contained in the carpet bomb marketing courses. This is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on the mind body business show.

Speaker2:
And a little birdie tells me that Seth Green uses the same resource, which is really cool. Over the course of the past nine plus years, we have tried I can't tell you how many of these, quote unquote TV studio solutions for live streaming and streaming. I have to tell you, is the best of the best. It combines supreme ease of use along with unmatched functionality so you can start streaming high quality, professional looking live shows for free with streaming right now. But don't do it now. Remember to write it down, write it down, visit it later. And this is the website you want to write down our IP got AM Morgan Stream Live. Let's get busy with our amazing guest, Mr. Seth Green. And now time to give him the introduction he deserves. Seth Green is the nation's foremost authority on how to grow your own cult of 50 evangelists promoting your business every week for a year, I'm already intrigued. I'm leaning and Seth is the co-host of the Charpentier podcast with Shark Tanks. Kevin Harington never heard of him, which was named the number six podcast to listen to. He has an eight time, eight time best selling author who has been interviewed on Get This, NBC News, CBS News, Forbes Inc, CBS Money Watch and many more. I'm sure we could go on for all night, but we want to listen to this guy and pick his wonderful, amazing brain and see what makes him so successful. So now formally, officially. Seth Green, welcome to the show at last.

Speaker3:
Thank you so much. Again, super, super fun to be here.

Speaker2:
Thank you, brother. So I love I love, love, love introducing every guest that comes on the show because we get to learn a lot just from that introduction. On the surface, your accolades, your accomplishments, your successes, sometimes even failures which are just as equally as important to learn from what I like to do right from the onset, Seth, is go deep. And what I mean by go deep is literally go inside that big, beautiful brain of yours and find out what is making you as successful as you are. So when it comes to when you get up in the morning, you know, being an entrepreneur, it's simple, right? It's auto autopilot. It's every day is a piece of cake. You know, it's it's very difficult. And knowing that every day is going to come with this challenges, what is it that you do to establish that positive, productive mindset that when you get up in the morning and you know that the day is in front of you with all of this fun that's about the transpire, what is it? What's going through your mind to get you started? And then what goes through your mind during the day to keep you going through power through to the end?

Speaker3:
Sure. So that's a multipart question. I'll see if I can remember all of it. So to I have a morning routine that I do every single morning, weekends, weekdays. Doesn't matter. The first thing I do in the morning is I use a polar B chest strap along with an elite HRP app to tell me what my heart rate variability is. I have a strap on my wrist that tells me how well my sleep helped me recover from the day before. I start every day with a meditation. Then I do some movement exercises, some primal breathing from Tony Robbins, some incantation, some bouncing on a rebounder. I start a shout when I start my shower. I started on ice cold for the first couple of minutes to wake up every nerve ending in my body. And then I also have a physical device that is a client of ours called a B, which is like the literal Netflix for emotions. You put it on, you push a button and it literally changes your emotional state. So I have a whole set up in order to get me primed, pump ready and excited for what's to come.

Speaker2:
Holy moly. That's that's that's a normal person's entire day right there, what you just said. So I'm genuinely curious, how long does that routine take to get through in the morning?

Speaker3:
Under 30 minutes. Wow.

Speaker2:
Including the cold shower. Yeah, the shower must be very fast.

Speaker3:
Well, but yes, there's a freezing part is a couple of minutes and then it turns into a regular shower. But yes, I do not I am very, very focused.

Speaker2:
I love that. And this is so cool. So many of your I've interviewed over one hundred and fifty on this show and about as many on a prior show before that of successful entrepreneurs and many, many of those who have achieved the highest level of success. Do what you do and they have a routine. And the cool thing is listen to what I mean. A lot of what you said was intriguing to me that I might want to incorporate into my routine. Do you have this written down anywhere?

Speaker3:
We do. We actually have. It's funny, I had so many clients hear about it on our client monthly trainings that we actually came up with a better life technology box where we s hip you all the tech that I just mentioned. And then literally you're in a group with me and I can see their stats every single day. I can see what they're doing. I can see where they're falling down. I can see what they're doing. Awesome. And I mean, we don't normally sell it as a service. We just kind of gift it to some of our clients. But it's become kind of popular in our little tri.

Speaker2:
That is genius, my man. Oh, you should sell that, my God, and then bring them into your group and then help track their progress up. I got goosebumps. That is genius. I love that. Thank you. I want to check into that after the show, if you don't mind. So get your box. Oh, man, that would be awesome, because I'm a tech guy. I love tech. And we started saying app and band and stuff that's tracking your sleep. I'm like looking at it more and more. So the key point that I want to put across to our audience is the fact that he has a routine. What he does in his routine isn't as important as the fact that he has one. And when I say it's not as important as because What he does. I mean I mean, I don't know about the cold shower part, brother. I've heard about it. I've tried it. And I'm a little girl and I get annoyed. It's like I'm like, I can't handle that. It's just too much shock for me in the morning. But I could do it definitely. I model success. I'm a fan of modeling success. When I find somebody says, well, if you take a cold shower, you'll never get cancer and you'll earn a million dollars the next year, then I'll do it every day, all day from Sunday.

Speaker3:
And then I fill in the blanks. And that's what I just said.

Speaker2:
I love it. I love it. So, yeah, I want to learn about your routine, like literally in detail. Like, I'm not kidding.

Speaker3:
We could do a whole separate show on it, I'm sure.

Speaker2:
Yeah. And it would be a great something like an ebook or something to provide. In addition, I'm just I'm just going crazy in marketing mode and that's just what I love doing. And I know that's what you love doing. You're an expert at marketing. That's why I'm I'm like a giddy schoolgirl again. This time I'm happy because I've got an absolute expert in marketing, which can be one of the most difficult things to crack for business owners. That's what I run into time and time again with the people I work with, friends of mine, the marketing, getting eyeballs to your product, your brand, your services. It can be difficult unless you know the right ways to go about it and how to do it. And that's why I'm excited. So I talked about a little bit in the opening about the importance of reading books. And I'm just I'm going to throw out a big guess here. I think I know the answer. But would you consider yourself to be an avid reader? And if so, what? What book are you ready now or what was the last one you just finished?

Speaker3:
So I'm a voracious reader. I read about a book every other day, so I read a ton what I am reading right now. I'm rereading a product. I'm reading a product by Frank Curran called Master Control, which came out a long time ago. That is one of the few marketing courses I don't own. And I had a friend send it to remind me of it and then send it to me so I could read it. I am reading a book on scaling up by Verne Harnish, who who was just on our podcast a couple of days ago, one of the best business books of all time, in my opinion. I am reading another book on it's kind of on a similar topic of how to scale a company to the next level, but I forget I can get you titles of them because I'm reading about five or six at the same time.

Speaker2:
You're one of those I don't know how you guys do that. That is amazing. Oh, my gosh, I can't I just want to power through and get done with one.

Speaker3:
And I'm reading The Daily Stoic by Ryan Holiday. And there's a couple of others on my bedside table that I can't see from here.

Speaker2:
And so I'm so appreciative that you're bringing these up, because I have my team is now going through the show. When it's over, we transcribe it and they're pulling out book titles that are mentioned on the show by the guests that may not be on your library, dotcom. And I love that because it adds additional proven vetted books and resources for people to go. So scaling up. And he said, Verne Harnish,

Speaker3:
Yes, Vetrini Harnish, our NIOSH.

Speaker2:
And so for everyone watching, listening, this is what I do and it works. I just model success. And when you hear someone who has achieved the level of success like Seth Green and they are recommending books, or at least he didn't come out recommendable, so they're good. That's our recommendation in my book I'm recommending unattended. And when that happens, right after the show is over, I'm on audible and I'm ordering those are in my library. I kid you not every show. I do this that way. I don't have to hunt and peck. That's why I created a feature book library. It's not a moneymaking site. It's just an information resource. But always listen to people like Seth and when they talk about a book, write it down and then get it immediately before you forget. I've done that before, Seth, I have to

Speaker3:
Admit, I have been guilty of buying, I guess, buying a book a guest recommended while still doing the show, which I do not recommend I've done it to.

Speaker2:
So great. I'll be jumping on Audible and I have them on full screen and I'm looking. I don't do that anymore. I don't want to risk anything going on because I want to present you in the best light possible. That's how I roll. You look pretty fit when it comes to actual fitness of your body. Do you put a lot of it sounds like it from your routine just by itself, you know, freezing yourself to shock and and checking your bodily functions and signs and all that is is physical fitness very important to you? And if so, what kind of discipline in your life?

Speaker3:
Yeah, it's hugely important to me, because if you don't have your health, what good is all the wealth? Right. That's the one thing you can't necessarily buy. So I am a lifelong martial artist. I go to my Krav Maga Dojo Twilights twice a week and I train there before work. I have a Bowflex and several different punching bags in my basement and a treadmill. So I run, I lift weights. I do martial arts constantly.

Speaker2:
So I love this. You're a prime example of what I preach day in and day out. I'm a former certified personal trainer. That was my business prior to this. And and this isn't my business, the show. But I do automation and show people how to do these things, the show itself. But I totally get everything you're saying. And the benefit of working out of exercising and eating and drinking correctly, the energy it gives you to power to the day. Because I'll tell you and Seth, I know you know this it takes an ungodly amount of energy to really perform at your highest peak level of performance throughout the day. And for an entrepreneur, a day can be much longer than a traditional nine to five job. It typically is me. And here's a beautiful thing. If you're anything like this, it's not like I dread any part of it. I love every part of it. It's not like, oh, I'm working more than eight hours. I don't look at it as just dreading work. It's my work. Yeah, it's a challenge. It's fun. It feeds me all the time. I love what I get to do. Is that does that describe you as well,

Speaker3:
A man, one hundred percent.

Speaker2:
I love it. I love it in marketing, so I really want to dove into marketing tonight, if that's cool with you when it comes to marketing. I know there are many, many, many different ways to go about it, if you were to choose one right now that is most recently giving you the most success, what form or approach of marketing is working today and specifically for you? Because that would hit you make it easier for you to come up with the answer that would work. What is working right now in the world of marketing that if you were to tell somebody this is my go to source and you should do this now, what would that be?

Speaker3:
Our number one source of business for both our marketing agency and for our clients is a strategic direct response podcast. So we are using our podcast to build relationships. Now, I don't care about the vanity numbers. I don't care about the downloads and the listeners. Those are nice to have, but I'm not trying to sell advertising on my show. We have advertisers, but I'm not looking for sponsorships. I'm not trying to get advertisers. I look at as profit per relationship. I am trying to either interview someone who I want as a client or and I'm starting the relationship on a podcast. So I'm not perceived as selling or I want to interview someone who I want to gain influence with their tribe. So when I interviewed you on my show, you told your world about it in some of those folks came over and joined our world. So you have a tribe of entrepreneurs or business owners, which I do as well. So it's all strategic based on who I want relationships with and who can they connect me with. And if you took everything else away and I have to start over with one hundred bucks on a laptop, I would start another podcast from scratch.

Speaker2:
But that is a bomb dropping moment. If anything is, I'm telling you, knowledge bombs, bombs of wisdom, smart bombs, every bit of that roll up. You said, oh, my God, I cannot. This is amazing. My brother, I was just on a strategy call and earlier today. No kidding. And that topic came up about exposure. I need more exposure. I said, why the bottom rate? The result what you're looking for is more sales exposure doesn't mean anything unless it's converting into sales. And you said it perfectly. It's a vehicle and it's helps you to leverage. And you can now get access to a whole different tribe and see if that's a fit or not. But your face now, you're spreading your message exponentially further by showing up on other shows and having your own show. The other thing I noticed is the relationships I've built just from having people like you on the show. It's like unbelievable. They're solid because I am not here to pitch or sell them. I'm not here to pitch or sell you. I'm here to provide value through you, to my audience, to provide a great service for them. And then if things come of it and the back end, great. But I'm not going to go crazy using this show as my vehicle to advertise. I don't do that. I put an ad spots. Yes, that's I think you should everyone should do that. You do this exactly the way I do it. I said the same thing. It's not the numbers. Who cares about the numbers when all of the rest is the real reason to do this? And it works phenomenally well. You and I both know that. So. Wow, that was awesome. Thank you. You just really made my day

Speaker3:
Because you total not I. My pleasure. I'm here to serve.

Speaker2:
Yes, sir. Right. That is phenomenal, man. So when when it comes to be an entrepreneur and it comes to achieving success, in your opinion, do you believe that there is some kind of pattern or formula to follow that can help someone else become a success as an entrepreneur?

Speaker3:
Absolutely. Tony Robbins said it best. He said success leaves clues. If you want something, whatever it is, personal life, professional life doesn't matter. Find somebody else who's already gotten it relatively recently and then ask them how they did that or read a book that tells how they did it and do the same thing. And you don't forget, we had this conversation on air with Kevin Harrington and John Lee Domus a couple of weeks ago where John Lee doomer said, you know, if you're just starting a business, you don't hire Kevin Henry Kissinger, you can't afford him. And B, he started 20, 30, 40 years ago. You want someone who achieved what you wanted a year or two ago because they still remember what it was like. So if you're trying to build a business, if you're trying to build a professional practice, if you're trying to build a marketing agency and you're trying to get to your first hundred thousand, don't hire someone at 10 million. Because they got different struggles, different challenges and different expertize. Now you want someone who is like a year ahead of you.

Speaker2:
I'm sorry, I have to do this again.

Speaker3:
I have to. It's you got to teach me how to do that

Speaker2:
The first time I implemented this, which wasn't that long ago, I had a young lady on the show and she was awesome. She loved it, which kind of surprised me because it's kind of a masculine thing. But it's fun. It's it's a lot of fun. And she said, you know what? After the show is over, she goes, you should start a contest and see who gets the most bomb drops on their show for all the guests, because that's

Speaker3:
A good idea. And I don't want to pressure anybody.

Speaker2:
I want them to talk and not listen to bombs drop the whole time. But more important is getting the information across. My God, Golden Nugget after Golden Nugget. I hope everyone watching or listening, whether it's live or whether it's afterward, is take notes. My goodness. You know, it's like this old ancient proverb said the shortest pencil is far more powerful than the longest memory. So write notes, take notes, get used to doing that. And it works. I mean, I didn't I didn't always take notes until about ten years ago when I learned and I thought, wow, this does work. You retain it much better. So please for yourself, if you haven't taken notes yet, then do watch it on replay and then take notes and put it down. This this man is literally giving you some secrets to success. And the good thing is they're not even secrets. It's just you may not have been aware of them until now. That's what only thing that makes them a secret. They're they're widely available. It's just a matter. Here it is. It's a matter of finding the right person. You kind of just said it. Who is at the right place for you but has figured it out already. And that you can simply model them, you know, find out what they did, ask their help and model them, and that is how important is that it is getting help, asking for help, getting a mentor, getting a coach. Have you done that? I know you have. I can only imagine and tell everyone here how important is that to someone actually catapulting their own career and their own business?

Speaker3:
Yes, I've done it many times. I'm doing it to this day. So my business wouldn't exist without my first mentor. Who was Dan Kennedy, who I had to go borrow more than our mortgage to learn to hire and work with so that I could grow and learn how to market my business in such a way that it would take off. And I have been a market a bit personal development coaching obsessed ever since. I am in a number of mastermind groups. I have a number of coaches that I work with personally, both professionally on my business and personally on my personal development. And I wouldn't have half the success we did without that, because what I found is my business doesn't necessarily even though we're a marketing agency, we don't grow because of a new bang marketing technique or because a clubhouse or cause of ticktock or whatever it is, it's because I grew as a leader, as a husband, as a father, as a thought and as an entrepreneur. When I worked on myself, the business magically grows to meet where I am and what level I'm at. Your business is a reflection of you. It reflects your spiritual energy for lack of a better term. So when I become a better, bigger container and can hold more energy magically, the business makes more money.

Speaker2:
I got to do it. I got to do it. You know, these are like 20 bucks per bomb dropping, just so you know, so that I pay you. That's the way it should go. Phenomenal, phenomenal. Such wisdom that, look, this is you know, I always use this as this one is the easiest go to low hanging fruit example. And that's Michael Jordan, Kobe Bryant, the late Kobe Bryant. They did not get where they got without help. They had help all along the way. I mean, every day they had a trainer helping them with working out in Seth's basement with him. They had a trainer and a coach and the coach helping them with technique, all the all the different nuances of the sport. And that's exactly what Seth is saying now. He's got multiple he's involved in multiple different things. He has coaches in mastermind groups with peers and with someone leading it, I'm sure, and people that he can learn from and can probably get back to, which is just as fun. But the thing is, like, you want to be in the game with somebody. I love what you said. That is at least a year ahead of you. I remember as a kid playing basketball in the backyard and I'll never forget this advice and that was never play with somebody that is not as good as you

Speaker3:
Don't like when you you play down instead of playing a successful person in the room.

Speaker2:
Yeah. And I've heard that several times, especially when it comes to mastermind's. And that's just then that the the issue becomes how do I get in? They know I'm not kidding. Will you take little little me promise not to bring it down, but that I hated that because I just wanted to win. I'm like, why would I do that? I don't want to. I had an ego and I was a young boy and I didn't want to lose. But fantastic. My God. Do you have a team and employees or people that work with you and your business?

Speaker3:
Absolutely. We have a fantastic team of 40 for and it's growing every single day who do all the work to make me look good and get our clients great results.

Speaker2:
And is that like employees in the US versus overseas, a combination of what does it look like there, if you don't mind?

Speaker3:
The majority of us? We have three or four overseas who added some of the audio and video for some of our podcasts. But the majority of them are us English speaking in a physical building.

Speaker2:
And I'm sure you've refined and perfected a system to some degree of picking the right people to become a part of your team. How important is it to have those top notch good employees in your in your team and on your in your business?

Speaker3:
They make all the difference in the world because, again, the clients are trusting our name and our reputation to deliver the results they want. And those team members have got to be able to deliver that. Otherwise, the clients don't pay us. Right.

Speaker2:
Yeah. And have you found a particular secret sauce when it comes to filtering out and choosing the next employee? Do you have a system developed to do that?

Speaker3:
Not as well as I would like. I used to. So we we were making baby steps. So it used to be I looked at every resume, I did every interview. Then I pass them on to two of the members of my leadership team. Then they did an interview and then we came back together and decided if we'd like the person or not since then, that I was the bottleneck, we couldn't hire fast enough. So I have a PR person now who does all the initial intake, all the initial interviews. If they make it past her, then they make it to another level. So there's now we're putting more of a formalized structure in place simply because we've got more demand. And B, there's so many more people. Like last time we put out an ad, I think have like 80 applications and a couple of days. So we needed someone who could who actually knew what they were doing from a human resources perspective to evaluate them all, decide who got our first interview, decide who got a second interview, etc.. So we're working on it.

Speaker2:
I'm glad you brought all that up because it helps people realize that don't have a team yet, that there is effort involved in building a team. It's not just put out the the resume or the the job description out on one of the big job sites and then sit back and pluck the first one that comes in. That's that's a recipe for disaster, by the way, if that's what you're doing, not use everyone watching or listening. You want to have a way to process them properly and ensure they're a fit for your organization like they have grown to doing. That stuff is grown to doing fantastic. Forty four. That's a pretty large base of employees. That's a pretty good sized organization when it comes to entrepreneurship. So my hat's off to you, my man. God bless you. And yeah, that's that's going to be phenomenal and just wanted everybody to know that, look, you don't need to have all that in place from day one.

Speaker3:
We started with zero meat.

Speaker2:
Right. And I think most everybody does. And then they go, ding, I need to scale, but there's not enough of me to go around. So I need some

Speaker3:
Help, which is a good problem.

Speaker2:
It is. And I recommend for those that might be strapped a little bit or just don't have enough resources at that moment to go full on with the full employees, go the VA route, whether it's overseas or here in the US or Canada or wherever you're at. But there are great cost of so many resources today. So it's like you cannot not find somebody that will be a fit eventually and fairly quickly, in my opinion these days. So I appreciate you being candid about that. That and that's what I love. Another thing about it. So do you find I know the answer to these. I just like to ask them so you can answer them. Do you find that in and basically every facet of your business that you're constantly revising, improving, testing, wash, rinse, repeat?

Speaker3:
Of course we are. I learned from one of my coaches that there will always be something broken in your business and you have to find it and fix it. And if there isn't something broken, you need to find something to break and then fix it.

Speaker2:
That's a good one. I haven't heard that last part that that would be a good for just testing the team. Right. Go break. Something serious detects it.

Speaker3:
That's actually what they break. Why did you break it? That's interesting right there. Right.

Speaker2:
That would be phenomenal. Yeah. And that's that is one thing I love about just business in general and being an entrepreneur, because that kind of epitomizes the word entrepreneur continually improving, striving to get better, striving to grow, never resting. And I don't mean that in a bad way. It's it's fun, invigorating. And Life-Giving, in my view, it just makes. Could you imagine, Seth, what would it be like? This doesn't exist. Just consider for a moment, what would it be like if you reached the absolute top, there was no room to go any higher at all, period. You're done. You cannot be flexible. You've hit the top. There's nowhere to go. I mean, you could go down, but who would do that? What would that feel like as an entrepreneur, knowing you're stuck and you can't get past that ceiling?

Speaker3:
I think that communism, right, you can't you have no place that you can't go up, I'd be kind of rusty, I'd be mad, I would be driving myself crazy, going, there's got to be a way through this, whatever that feeling is, because we're wired to achieve, right?

Speaker2:
Yeah. And that's the point right there. It's we're always looking we achieve. We're looking at a goal. We set a goal. We meet that goal. We reach it. What's the first thing you do? Although one a little higher or maybe a lot higher and then you reach that one, then what do you do yet? Do it again. You find it and you just keep that is the beat. That's what I. Oh, my God. How boring would life be if that ceiling actually existed and we couldn't break through. So thank you. You're very astute. You're fun. You're fun. Interview. I knew you would be because we talked earlier, but I was on the other side of the fence on that one. Yeah. So what do you do in your your spare time? I know that you're very evident in fitness and everything you just said you do on a day. I don't know how you cram all that in a day plus work on your business. That's impressive. But what do you do for fun when you're not working or hobbies outside of the day to day what you work and bring the money in? What brings your money and what do you do outside of that?

Speaker3:
So three little, three kids, fourteen, twelve and eight as recording as of this recording. So I drive my son to lots and lots and lots of soccer. He's on multiple teams in multiple locations. My daughters are into musical theater and dance, which musical theater is my original background. So there's plenty of time spent there. And then obviously I mentioned the martial arts and I originally started out as a professional magician. So there's that as a side hobby as well. So I'm pretty busy.

Speaker2:
Holy moly. OK, musical theater. What did you do in that genre?

Speaker3:
I went to Syracuse University for undergrad because they had one of the top three musical theater departments in the country because at the age of 18, my life goal was to be a Broadway star.

Speaker2:
And so musical theater, I mean, singing and dancing.

Speaker3:
Yep. Now, my stage shifted just a little bit.

Speaker2:
Just a little bit. You know what, that that absolutely, I'm sure helped in doing what you're doing. Right. This very moment helps you to be have a presence on camera. You have a great presence. You're very natural. You're smiling all the time. You understand what it takes because you have the training. And these are things people could take for granted or look over. But you know what? If you want to improve yourself on camera, think about that. You can do what Seth did. That's not why he did it originally, but

Speaker3:
What did not. And I don't know, there are much cheaper courses of study to be put on camera than a four year degree. That is now several hundred thousand dollars.

Speaker2:
That's great. And Logician. Oh, my gosh. So how how recent was that?

Speaker3:
I started when I was a. How long? It started a long time ago, I haven't performed professionally in a couple of years because of covid it morphed into because of work and the kids, I pretty much perform at the kids schools for off, but obviously that changed when it hit.

Speaker2:
Oh, that's awesome. Oh, my gosh. Do you ever incorporate magic in, say, presentations when you're on stage?

Speaker3:
Yes, absolutely. When it's a live physical event, yes.

Speaker2:
And how does that go for you, really?

Speaker3:
Well, it's a definite icebreaker report builder engager, you name it, UPS.

Speaker2:
Yes, I've seen others do it. And that's the reaction I had, is that, hey, this is awesome. And you start with a smile, everybody. I don't know anybody that doesn't like magic. That is a great craft to to have. And not saying everyone needs to learn how to be a magician, to be successful entrepreneur. But everything that he's talking about, look look at the past life experiences. Everyone has them that we're not what you're doing today. And how can you leverage those? Some of them are just naturally leveraged. But with magician, he said leveraged that and used it on stage as a talent he has. And he found a way to integrate it to help the end result of his presentation. It's just that's just the entrepreneur mindset. It's awesome. And it's it's impressive. This is phenomenal. Not gosh, along the way, we as entrepreneurs, the beautiful thing when you achieve success, like you have said, is now mistakes never happen. There's no more failure. It's one hundred percent smooth road and it's just easy going. Right.

Speaker3:
You got to figure out how to do that. Let me know.

Speaker2:
Yes. And so what are some of the notable, if you would call it a failure? It is a kind of a rough word, but maybe a hiccup, our bump in the road that you can recall that you experienced in your entrepreneurial walk that you learn from. And what did you learn from it and how did you adjust?

Speaker3:
Sure. So I would say one of my biggest ones was seven years ago. My wife and I were looking for a new house. We had outgrown our starter house. We just had our third baby. And I was pursuing the one of the largest regional personal injury law firms for marketing. They had heard me speak. They had asked me to come in and have been a nine month selling cycle. We had finally gotten to the part where they said, Get me a contract, I'll get you a check. And this was a multi six figure contract with seven figure performance incentives. And they were building a new building and we were going to have free rent in their new building. So I had my wife shopping for a house in the price range based on them saying we're going to hire you. And 30 days later, after many phone calls, many emails, many text messages and camping out in our lobby. I found out not so much. They changed their minds. So I had to then tell my wife, oh, my God, honey, I'm so sorry. We got to go back to our normal price range. I didn't tell you it moved up because these guys said they were hiring us. I had spent I had hired people. I had spent the money before, not all of it, but I had spent some of it before I had it. I learned some hard lessons that day to not even mentally spend the money until it's actually in your bank account.

Speaker2:
That's a great lesson to learn, too, because it's off. I mean, I've been there. I think everybody was of any kind of age 30 or up has probably been there as well where, you know, you want to you'll always want to bet on the positive that something's going to work. At the same time, you got to be realistic because it could financially decimate you if if you put a lot of money into it too early and it doesn't come to fruition. And yeah, it's a kind of a it's a kind of a dancing act, so to speak. You know, you've got to be very careful. It's a balancing act and you've got to weigh it and balance it out for other people like you've done with your wife. You know, no one has a crystal ball. You know, you went in expecting that's going to happen. And they had no reason to believe it wasn't until you went forward. And that's the way we all get those little trap moments where we need to we need to address that. We're going to change that around a little bit. You mentioned Dan Kennedy and he's like, what? The godfather of direct marketing. A direct response marketing. Yeah. So cool. I mean, the guy is like you walks on water when it comes to marketing in our space. Right. Everyone looks up and reveres this man. And so cool set that there was a gentleman by the name of Jack Turk. I don't know if that rings a bell. Think he was on the show and he was for a year. I think it was two and a half years, almost three years. Dan Kennedy had him as his primary copywriter. And I thought of all people on the planet, Dan Kennedy, no one needed a copywriter. So even he is leveraging and delegating. And then to have the guy that he chose on my show, I was like, this is phenomenal.

Speaker3:
Yeah, I've known Jack for years. He asked me to promote one of his products, which was an honor for me. So, yeah, Jack's been on my show multiple times and it's been awesome.

Speaker2:
Yeah, he's a great guy. He has a great course. Killer copywriting fast and to. Yes. And you have some great you have actually kind of a give away a 50 percent discount. So stay for that. I'm definitely going to go after that and grab a resource. We'll announce that here toward the end. So stick with us. That will come along with the prize up there for the big insider secrets. Dotcom giving away the five night vacation stay. Lots of goodies. This has been amazing, Seth. And here's the thing. I love to close every show with a specific question. And I ask the same question of every guest that comes on my show. Why do I do that? Because it's one hell of a question and because of not not so much the question itself, but the responses that I've gotten as a result of them. And so I wanted to give this a little time to gestate before I popped that question. And so I want everybody to stay on because it is it's got to be one of the most powerful questions I've ever asked in any interview. That's why I do it every single show. And I can't wait to hear your response, Seth, especially after. My God, the golden nugget you have dropped is just unbelievable, as fast as you drop, you drop those about as fast as you get through your morning routine, which was very fast.

Speaker2:
And that just shows, you know, what you're doing. And I appreciate you for that. And then I also promised those that stayed with us toward the end, it's not the end yet, but I'm going to take care of it now. So if you're still with us, then you can win a five night stay at a five star luxury resort, compliments of the big insider secrets, dotcom. And so earlier we were talking about keeping your or I was talking about keeping your attention here on this man. Don't go anywhere. We're still doing that. But for a moment, I believe Seth would agree with me and we would both give you permission to take out your cell phone for just a moment and pull out your text messaging app. Fire that up, because I'm going to put on the screen exactly how you can enter to win. And then we'll move on with the rest of this amazing interview. So in that text messaging app, pull it up and where you would type in the name of the person you're going to send your text to, instead put in this phone number and you may want to write this down because I'm going to take this down pretty quick. So write down this number three one four six six five one seven, six, seven, real quick again, three one four, six, six, five, one, seven, six, seven.

Speaker2:
And then in the message area where you would say type in or put in an emoji, no emojis. We're just going to put in two words here, separated by a hyphen or a dash, and that is peak dash vacation. Guest experts are allowed to enter peak dash vacation. That's U. S green, if you want. And I love it. I've had actually I've actually had guest experts win this prize. Everyone is open. He spent his time. Why not? He's deserving of winning that and having the same odds of winning as you do all of you. I think you would all agree he's been giving us incredible value. So thank you to the big insider secrets, Dotcom. And then I also want to be able to showcase Seth, you and your business. I have Market Domination, LLC. Is that a good one to present real quick and show people what it is you do, the market you're looking for, the people you're trying to bring into your tribe? Would that be cool? Absolutely fantastic. Let's bring that up. Here it comes with the magic of a button press. So go ahead and give us a quick overview of your company, what kind of clientele you're looking for and what you do for them.

Speaker3:
Absolutely. So our job is to grow your business so that you can run it. So if you are a author, coach, consultant, speaker, a professional practice owner, like a financial advisor, accountant or attorney, you will go to Market Domination LLC Dotcom. You can watch the awesome sizzle reel that is right there. Fill out that form and you can get our 15 minute marketing makeover consultation absolutely free. Just check the box, check the button on which one you want. I guarantee you we can solve any marketing challenge you've got in 15 minutes or less. So make sure you register for that. I'll take you directly to our calendar where you can go grab a time slot. And you did mention that we do have a 50 percent off bonus for mind body business listeners and viewers. So if you'd like a copy of our thirty seven page book on how to grow a cult of 50 evangelists who will be out there growing your business for you every single week for a year, click the button, go to the link. And instead of the 14 dollar Amazon price, you can get yours for seven dollars. I guarantee you will be the best seven dollars you ever invest in your marketing.

Speaker2:
I'll bet it's worth many, many, many times that I'm going to put that in the chat so people can just click on the link as well. So thank you so much for that. I appreciate that for everyone and for myself, because that's on my list after the show. What for another seven dollar purchase coming through your shopping cart set a precedent for making that offer and allowing folks to get it out even. I mean, fourteen dollars. Come on. That would be still a steal because I think everyone can realize and recognize by now with what they've heard from you said that you're the real deal. What you provide, what you bring to the table is it comes from experience and success and all they have to do is model it. And this is the first step. Get this book, get this book. This is step number one. And then I would say and tell me if I'm wrong, but not step number two is come over here and opt in and select the option that best fits where you're at. And I'll zoom that in a little bit. And so you can say I'm interested in a free critique of my sales letter or marketing campaign that, oh, my God, that is huge. I take him up on this or I'd like to learn how market domination can handle my marketing needs and go in there knowing he's spending his time to help you. So go in with respect, please, please. I implore of you to respect his time. Be on time. If there is a yep. There's a schedule beyond time. They say early is on time. On time is late and late never happens. So be on time and give him the respect you deserves and you'll get what you want and what you deserve as a result of doing that.

Speaker2:
So but definitely take action if you don't often if you don't take these steps, then you're not going to go any farther than you are today. Nothing will change. And that's just the way the world works. Sorry to break it to you, but that's it, right? All right, fantastic. So there is the URL. I'll say this audibly for those of you that are listening on podcast, and that is grow your own cult dot com forward slash cult dash ebook. Very important that everything after the forward slash is lowercase no caps. So it's called dash e-book after the forward slash, all our case hits, grow your own called dotcom forward slash Colt Dash e-book. Go grab that right away. Get your fifty seven dollars. My goodness. I mean, you can't you can almost you almost can't buy a pack of gum or seven dollars anymore. The way things are going. I was going to say lunch but that probably wouldn't work well either. A cup of coffee. That's about seven bucks a day. So yeah, for a cup of coffee, change your life, change your marketing and figure out how to grow a cult of people helping to promote your business all year long. And that's your that's your step number one, devour the information. Take whatever steps are in that book. I'm sure there's going to be great next steps for you to take and that's there to help guide you down the path. Find out if it's a fit for you first and then go. I have a feeling that's how Set Rules is is only going to work with you if you're a fit.

Speaker3:
Right. More people than we accept.

Speaker2:
Yeah, and isn't that a lesson in its own right? I mean, how OK, going back to the earlier days, did you ever accept a client that you wish you never had?

Speaker3:
Yes, many times. It was a painful lesson that we had to learn repeatedly.

Speaker2:
And what what kind of pain did that bring to you if it's OK to go down that path? Real quick.

Speaker3:
Sure. I mean, we've had everything from chargebacks, refund request, lawsuits, you name it. We've been through it until we learned to have better screening mechanisms.

Speaker2:
Yeah, and that. Thank you. That was. There it is. You got it. The screening, the filtering. You're qualifying your clients. And there's so many people that live in that scarcity mentality that if a person has a heartbeat and a credit card with room on it, they'll take them as a client. That is a that's a recipe for disaster as well. Because another thing that I noticed is if you bring on a client that really isn't a fit just because they can afford it and they just convinced you for some reason they will be fine, but they can then really be a cancer to your company in the way that they'll start just pummeling you with question after question and time-wasting interactions of support requests and all the things that go with it and suck you and your team's time dry for very little gain for them. And so it's very important to like listeners to sift and sort of use a different word to filter and make sure, just as important as it is to do the same for bringing on an employee. And so, yeah, master the craft of saying no, it's more just as important, if not more, than saying yes to a client after you've gone to the effort of bringing them to your your space with getting their eyeballs on your business, which is what he is the master at doing for you. So be sure to connect with Seth. And in the ways we just showed you, it's still on the screen. For those of you watching, definitely write that down and then visit it right after the show is over.

Speaker2:
Grab your ebook and want to see his his reporting site light up with orders because that tells me that we have action takers watching the show. I make nothing from this. It's seven dollars. I wouldn't know if I made something anyway. It wouldn't be much. But that's not the point. The point is we have somebody here right now that can help you to change your life for the better. He's bona fide. No kidding. He's been through it. He has the accolades experience. You've heard it all. Just take action. Just do it. Just go to his website. You see it right there. Get the ebook. Go back to Market Domination, LLC. I'll put that one. Up next, Market Domination, LLC, Dotcom, visit that and opt in and choose which of those offers you wish to take part of. It's you said a fifteen minute, so it's quick. I mean, you see how he operates. The guy is fast and that's good. He's efficient. He'll get to the solution instantly, as fast as a cold shower or faster. So, hey, that would be a pretty good tagline, huh. We're as fast as a cold shower, so I can't help it. So definitely do that. And then and then we're going to come to our question and then let Seth go, because he's had a long day. And I want to honor and respect his time being here for you. All of you watching and listening. Will that be all right with you, Seth?

Speaker3:
That would be fantastic. Let's finish it up.

Speaker2:
You got it. And I'm going to finish strong, buddy. All right. Let's clear that up. So here's the thing. A little bit of build up about that question. And I just want to make a couple of things clear and then we're going to go with the question. And the first thing is, when I ask the question, there is no such thing as a wrong answer. It doesn't exist. It's the exact opposite is the case, the only correct answer is yours, because it is kind of a personal not in a get in your life knickers kind of personal way. It's just personal because it's it's unique to each individual. And that's why I love this question. So with that. Are you ready?

Speaker3:
I've been ready.

Speaker2:
I know that is you for sure. All right, here we go. Seth Green. How do you define success,

Speaker3:
Being able to do what I want, when I want, with whom I want, and not having to worry about how much it costs?

Did everybody hear that? Did everybody see this?

Speaker3:
Oh, my.

Speaker2:
Another bomb dropping moment by the one and only Mr. Seth Green. Seth, it's been an absolute honor having you on the show. I appreciate you beyond words. What's the best way? Is this the best way for people to get a hold of you? Is it market domination, LLC? Is it is that what we had on the screen earlier or is it Facebook? What's your favorite mode for people to get to you?

Speaker3:
Either one of the websites or LinkedIn? I'll actually be faster LinkedIn.

Speaker2:
Ok, thank you. My gosh. Usually people are saying other things like Facebook and that. So you've been an actual an absolute treasure. I'm not kidding. There's no humor in that. I appreciate your respect. You thank you for spending a full hour with us tonight. And I think everyone who's watched and listened to the show, and that's it. It's a wrap. We're going to call it a night. Mr. Seth Green, everybody. I hear that. You're so welcome. Thank you. And that is it for this edition of The Mind Body Business Show. On behalf of the amazing Seth Green, I'm your host, Bryan Kelly. Until next time we will see you again. So long for now. Be blessed, everyone.

Thank you for tuning in to the mind body for this show podcast w w w dot the mind body business show Scott. My name is.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your eJw1jl1vgjAUhv9LL3bF6GSIQmIWiGRxGTpDNPGK1PYA3fpB2iKZxv8uZNnl-3Ge894Q1cqBcpX77QAlKEUe4so6oihUnKEkCOZBvHhdeoj21mnZWzB_QTSLwnngIUKp7kfCvxkvXjxUcxCsUkRO0JoLGLk_AzGNRckN9UaMdutcZxOMh2HwG60bAaTj1qdaYmb4BfAlwNOpxbOv43mZp9mZtNfjdw67uLjuO0iLT1GHp_1H9EaEW0lgnDxZ3RsKK6YHJTRhh_GVhxx3YlpSbLbrbLc-ZYdys83L8rkE174bAAW-7MKxWWsjiRurk7zfH88vX8Y:1ljD0b:aE9JC-WeSf0lJ3va4PAXDyjrm7Q files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including share transcripts, world-class support, collaboration tools, secure transcription and file storage, and easily transcribe your Zoom meetings. Try Sonix for free today.

Image

Seth Greene

Seth Greene is the nation’s foremost authority on how to grow your own cult of 50 evangelists promoting your business every week for a year. Seth is the co host of the Shark preneur podcast with Shark Tank’s Kevin Harrington which was just named the number 6 podcast to listen to in 2019 He is is a 8 time best selling author who has been interviewed on nbc news, cbs news, Forbes, inc, cbs moneywatch and many more.

Connect with Seth:

Please Share This With Your Followers

It Only Takes ONE Click!

Copyright © 2021 - Reach Your Peak LLC - All Rights Reserved

(661) 523-3177

support@themindbodybusinessshow.com