Special Guest Expert - Waldo Waldman

Special Guest Expert - Waldo Waldman: Video automatically transcribed by Sonix

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Brian Kelly (Introduction):
So here's the big question... How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, work dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers! My name is Brian Kelly and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to THE MIND BODY BUSINESS Show. I am beyond excited. I was just telling my wife right before, I said, "I am really excited about this one!" It's because of this amazing, amazing man you are about to meet. Oh, I cannot wait to share him with you, Colonel Waldo Waldman. He is an amazing, amazing man. I cannot wait to get into some stories with him. Former fighter pilot. He served our country and thank you so much for doing so. He has been in combat missions. I can imagine what stories he has to tell, but he has taken himself from the combat world into the career world. That means in the business world. We're going to really dive deep tonight. This is going to be fun. THE MIND BODY BUSINESS Show... What is that all about? Well, in my now fifty-six years on this planet, I spent about the last 10 or so just focused on successful people. Trying to understand and figure out what it is that made them more successful than, say, me. After being with mentors, like actual real mentors that I worked with for several years, reading books, meeting some of those authors, reading books of other authors who are no longer with us, and just studying successful people in general. I started seeing patterns develop that kept trickling to the top, you know, bubbling up. Those three patterns you might figure out are part of the name of this very show. MIND... that is each and everyone to a person had developed a rock-solid, positive, and most importantly flexible mindset. Then there is BODY. Each and every one of them also took great care of themselves, both nutritionally and with exercise, so they took care of themselves from the inside and out. Then BUSINESS...Business is multi, multifaceted. And what each of these successful people had done and had mastered the various areas, the various skillsets, that are necessary to not only create a thriving business but to maintain and ever increase that business. Those are skill sets like marketing, sales, team building, systematizing, and leadership it just goes on and on and on. The list goes on forever. The good news is that no one person i.e. you, needs to become a master at all of those skill sets. You really only need one of those that I already mentioned. Once you've mastered that one skill set, you can then branch out into the others. That one skill set is leadership. Perfect, because of the gentleman you are about to meet. That is his forte. That is what he does. What he trains corporations, entrepreneurs, and business people in the area of leadership. I cannot wait to dive deep into that. Once you have mastered that skill of leadership, you can then delegate to others who have the skill sets already developed in those other areas. Because... Here, look, it's going to take more than a lifetime to master every skill set necessary if it were up to one person. And so that's the good news. Another thing about very successful people that I found is they are all to a person, very, very avid readers. With that, I like the Segway very quickly into a segment I affectionately call bookmarks.

Announcer:
Bookmarks...Born to read! Bookmarks... Ready, Steady, Read! Brought to you by REACHYOURPEAKLIBRARY.COM

Brian Kelly:
There you see, REACHYOURPEAKLIBRARY.COM, and a real quick word of advice, and that is instead of going off clicking and looking for these resources while the show is going live. Instead, maybe, take out that good old fashioned piece of paper and that writing instrument that goes with it, a pen or a pencil. And instead, write this down, write this resource down. Then when Colonel Waltman comes on, we're going to have a lot more resources to jot down, so that way you don't miss a thing, because I would really hate it for you to miss one golden nugget from this man. Here's the thing...The magic happens in the room. Stay with us to the end, and take notes. Whether it's on paper or whether it's on a notepad on your computer, whatever your means, but keep with us. And get the most out of this, because this is about my guest expert, this is not about me, and he brings great value to the show. REACH YOUR PEAK LIBRARY... What is that all about? That is a website. I literally had put together with you in mind. Who are you? Entrepreneurs, and business people, that are looking to take it to the next level of success. Whatever that is for you. What I did was over the course of the last 10 years or so, I began cataloging all of the books that I had read that had profound impact on me either in business life or personal life or both. Now you can go to a list that's at least vetted by one other successful person and have a higher likelihood of getting a good read in, and one that will have a positive impact on your life. Speaking of positive impact on your life... No more... No more teasing. It is time to bring on our guest expert. Here we go.

Announcer:
It's time for the guest expert spotlight...Savvy, skillful, professional, adept, trained, big league, and qualified.

Brian Kelly:
There he is, ladies and gentlemen, the one the only Colonel Waldo Waldman... Yes!! I tell you, I am not kidding, Colonel Waldman, I was so excited, so excited for this to finally come up! I know we had a little hiccup in the road. We were going to do this on a day that probably would not have been a good day prior to this and that was Election Day. I don't think we would have got much interaction with viewership. I'm glad that we delayed it here until now. I so appreciate you taking up the time on your busy schedule to be here with us to share your wisdom. I'm going to formally introduce you here in just a moment. Before we do, let's get some... let's get some bookkeeping out of the way real quick. Now, if you're struggling with putting a live show together, it's overwhelming, you want a lot of processes done for you, all this while still being able to put on a high-quality show, connect with great people, and grow your business all at the same time... Then I invite you to head over to CARPETBOMBMARKETING.COM. That's CARPET BOMB MARKETING, where you saturate the marketplace with your message. One of the key components that's actually contained in the CARPET BOMB MARKETING courses is one you'll learn how to absolutely master. It is the very service we use to stream our live shows right here on THE MIND BODY BUSINESS Show. Over the course of the past nine years, we've tried many of those, quote-on-quote TV studio solutions for live streaming, and StreamYard is the best of the best. It combines supreme ease of use, along with unmatched functionality. Start streaming high-quality, professional-looking live shows for free, and you can do that right now. Visit the website. You'll see it on the screen at r.y.p... And that stands for REACH YOUR PEAK... https://ryp.im/streamlive. Now let's get to the man of the hour... Lieutenant Colonel Waldo Waldman is a Hall of Fame leadership keynote speaker, executive coach, and author of The New York Times/ Wall Street Journal bestseller Never Fly Solo. His branding is immaculate, ladies and gentlemen, so pay attention to that and take notes. Known as the wingman, he's an Air Force Academy graduate, combat decorated fighter pilot, expert in resilience, courage, and helping others accelerate performance in changing environments. I mean, if anyone knows how to do this, you're looking at him and it's this guy over here. Is that guy. His clients include... listen to this... Marriott, American Express, Verizon, the Denver Broncos Football Team, he's been featured on CNN, Fox News, Inc magazine, and the Harvard Business Review. Finally, formally, welcome to the show my man, Colonel Waldo Waldman! (clapping).

Colonel Waldo Waldman:
Great to see you, Brian.

Brian Kelly:
I have been so looking forward to this! I'd love to learn about what your past experiences are, especially transitioning from not even a corporate world, but a government world. Which might even be more restrictive and more stringent than a corporate world into the entrepreneurial space. What I've learned is the first word of this show is MIND and mindset. It all starts up here. I always love to peel away the onion and find out what's going on in that big, beautiful brain of yours, Waldo. That got you where you are today and keeps propelling you farther forward. So for you, when you get up in the morning, knowing that there are challenges to meet each and every day as an entrepreneur, we know it's not easy, all of us know this. When you know that you're about to face all these challenges every single day and you just continue to crush it for you, what is it that's going through your mind when you say get up and start your day to get you going and drive-through and power through another day?

Colonel Waldo Waldman:
You just said it just then. The challenge, right? Some people are intimidated by challenge, while others welcome it. Challenge for me was a reason why I chose to go to the Air Force Academy when I could have met almost any other school. I wanted to challenge. I didn't... I always wanted to fly jets. I wasn't sure about flying fighters until I went to the academy and then saw the Jets and learned about them, but I always wanted to be in an environment where I was challenged. It's something inside of me, maybe growing up with a twin brother, being competitive, having a demanding parent. Which there are some negatives to that, but in many ways, there were great things to that. So I thrive on challenge. I love to be dependable. When somebody says, can I depend on you, that's what really the basis of wingman and never fly solo is about. Being welcoming to challenges is a very, very important thing for any peak performer because life will be very dreadful and you will suffer if you do not embrace challenges, enjoy the journey, and sometimes the scars that happen both mentally and physically when you take them on.

Brian Kelly:
Man, I couldn't agree more about life would be kind of dull if we didn't have these daily challenges. If you didn't have anything in front of you to solve or overcome. That... that's not a life to me anymore and sounds like the same for you. Thank you 3DiMarketing for coming in and saying hello. As well as Chris DeFelice. I don't know if I said that right. Maybe... that's interesting his picture isn't coming through there, but thank you for coming not on look forward to having you all comment, and ask questions as we go through. And yeah, that's the thing... I ask this question often Waldo, where I say, look, if you were to actually reach that ceiling, if there was this mythical ceiling and you reached it, in business and in life, then you could not go any farther, you're done. You've hit the top. What would that feel like? When there's no more room for progression.

Colonel Waldo Waldman:
Well, it goes back to the challenge and also realizing that part of the challenge, I think when you really become more altruistic and reach a certain peak, right?... Is the byproduct of your success. Who are you helping? Who are you coaching? Who are you impacting? You may have a mindset ceiling, or ceiling on your business/career, but then it's time to now move your hand down and lift people up, right? You can keep grabbing to the top, right? You know, seeking on the ladder of life you got to have a hand up. I always say reach one or two rungs up, not too far up, ask for help with honor, but then have a hand down and say who can I really impact? I think in that sense and... I coach a lot of leaders who kind of have this, you know, that they see and they're seeing a light at the end of the tunnel and they're losing that drive and ambition. Now, the elevation is seeking others you can help. Finding a way to impact your family. I've got a nine and a half-year-old running around right now. Getting them soccer coaching. I love spending time with him. I've got family members. My mom is eighty-six and she's in the hospital now. My sisters, they're helping her out. So I'm spending a lot of my time showing my success, not necessarily... not necessarily in business, but impacting my family in a positive way. Maybe coaching somebody, a young twenty-four-year-old kid. I got someone on LinkedIn that I've been helping out. Nothing in return. Nothing that I'm going to Facebook or post a LinkedIn, and or comment about. Just giving and that also is what helps elevate your mindset when you're facing a challenge because sometimes we got to get out of this damn noggin that's holding us back and give to others. Especially as we're going through covid-19 and meeting a lot of people who are struggling in the dungeon of despair, paralyzed to take action.

Brian Kelly:
You are the epitome of the person I love to have on this show. You just completely encapsulated it right there. That was phenomenal! Here's the thing... A lot of people... I don't know if we'll go too deep into the media side of things, but the media has painted a picture of anyone that is successful or wealthy as a negative person, as a bad thing. The interesting thing is, having done this show now for over two years, and a one prior to this for another two years, with a lot of successful entrepreneurs, nothing could be further from the truth in what the media is portraying successful people to be, to look like, to act like. They act and they are like what you just described you are. I salute you, my man. One of my missions, is to get the word out by this show, by letting people understand that the truly successful people are the ones that love to serve. Those that are watching media are saying, "All those wealthy people, they just got handed this"... and they have this negative emotion toward them. In fact, mine's the opposite. I want you, Colonel Waldo Waldman, to exponentially grow your wealth. I mean, insanely, because I know that as you do that you will use part of that or a good portion of it to scale and serve more people like you just described.

Colonel Waldo Waldman:
Yeah, and it's about freedom. The freedom to make your choices, hopefully, the right choices. The freedom to... One of my favorite quotes and I didn't make it up, but it's "When you sip from the fountain, don't forget who dug the well." A lot of people in our lives have dug out well for us and part of our responsibility, it's not just about our motivation and our passion, it's about our responsibility. You know, when I flew in combat, it wasn't just about flying the jets, jumping in a plane. I had wings on my chest. I had wingmen men and women, depending on me! I had a responsibility to go out and kick some butt. To know my aircraft and to hit the target. As business people, as successful people, provided we have the right intentions, provided that we're honorable, we have a responsibility to pay it forward. To dig our own well sometimes and then to make sure we're helping others dig there well. Once again, you know, look at what people post on social media. Once in a while, I'm going to share some great stuff that I'm doing. You know where I'm going, where I'm traveling, and how I've got some great clients...But there are others who are always posted about how great they are. The most philanthropic people. The most kind-hearted, loving people. You know, successful people. Most of them aren't sharing all of the great things that they do and or are sharing their story. There's one guy I was reading, this former military guy. I read his post the other day, a really nice guy, but he spent like twelve paragraphs telling all the great things that he's doing. All his background, his sufferings, and blah blah blah. Like it's this sense of insecurity that we have to share all our successes. Just do it. What you seek, you shall find. What you give you shall get in return. That's what's beautiful about life. The more I live it at 52 years old the more I honor, respect, and really look up to... successful people that may not have the money in their wallets, but the honor, the character, the embodiment of the American spirit that we just celebrated last week for Veterans Day. That, to me, Brian, is true success. It's not based on your wealth in dollars. It's based on the wealth and impact that you make often behind the scenes, doing honorable things for your community. That's what I think truly defines success, and to get there you need freedom, right? You need the time. To get there you got to sacrifice, sweat, build a business, build relationships, overcome some hurdles, and get your butt shot down in the process. Just like a lot of people that may be watching this. We're going to struggle. We're going to get shot down a little bit. Just build that resilience to get back up and stay focused on the prize. Build freedom. Pay it forward and make the pie a lot bigger from thereon.

Brian Kelly:
Amen. I mean, goodness! Chris says, "The thing I took away from Waldo was how to be a better and "successful" friend to others. Being a wingman to your friends is what makes life better." So true. Then Marty Grunder, thanks for coming on, he says, "Push it up Waldo, good job... You look good for 52."

Colonel Waldo Waldman:
Marty is a great friend of mine. We both have the same birthday, the exact same day. We were at a conference and He hired me to speak at his conference. He's great in the landscaping industry. By the way, Save-A-Tree just reached out, Marty, I want to talk to you about that. They got a program in January, but hopefully going to get the program. But Marty, the consummate, honorable, entrepreneur, speaker, and landscape professional. He's got a program called 'Ace' as well. He and I are very good friends and part of success is knowing your limitations and weaknesses. Being able to call out to someone for help. You see, Marty knows that I could call him any day of the week and he can call me any day of the week. Take off his mask and say, Waldo, "I'm messing up." I'm hurting, I'm deflated. I'm getting shot down. I'm running out of fuel. Kick my butt! Lift me up! Put me straight. That relationship is based on open, honorable conversations, and mutual respect. I respect him tremendously, and he's somebody that I consider a good friend. I'm thankful that he's watching this program because he just kicks some butt. Sorry about the loss of your friend to Marty. I read that post yesterday, seemed like a great guy.

Brian Kelly:
You just sealed another thing, which is the importance of true relationships. Not just superficial ones where, well, we're friends on Facebook, but we've never met. We don't actually talk on any kind of basis other than typing back and forth on posts, maybe a DM or two, and a lot of people have lost sight... entrepreneurs... lost sight of the importance of that personal touch of one on one. Yeah, it takes more time, but it's a vital component in any business or personal relationship you must have those personal connections.

Colonel Waldo Waldman:
You've gotta invest... you got to invest, there is a lot of cursing and half hazard relationships. People... you know, you see it on LinkedIn all the time... "I'm really looking to get to know you." or "Hey, you have a couple of seconds, where we can get on a quick chat?" No, I don't have time for a quick chat! Right? You have time because you're seeking me out. I'm being a little bit facetious here because I built great relationships with people. I spent ten thousand dollars on my website. Jordan Howard, look him up on LinkedIn. Great guy. He built my website. I love this guy. He sought me out on LinkedIn. He sent me a customized message. Shot a video sharing how he can help me with my website. Researched. Put in the time and sweat. He didn't take the LinkedIn contact for granted and he earned me... He earned the right for me to give him five more minutes. Don't pick people's brains, massage their cranium. Don't ask for a quick chat, provide a solution because you did some legwork upfront to nurture the relationship. Hopefully you'll get some business, but true authentic relationships... Because you really want to learn about what somebody else does, their success stories, or how you can really help them is a byproduct of hard work. I think people are lazy loafers. They use social media as a quick, cursory, you know, instant access to people. But we're bombarded, right? Right, Brian? We're bombarded way too much. Take the time to nurture those relationships. Just like I've done with Marty, and with Chris. I think he saw me speak. I think he's with a performance food group or an odd food service. I can't remember, but you can build a relationship and nurture one through words. You can have a pen pal on LinkedIn or Facebook, but then there's a time like you inferred to pick up the phone. Let's connect. Let's do a zoom call. Let's look eye to eye. As you could tell on this call, especially as we get more used to video staring at that camera, sensing somebody's energy and passion. How we look in. How we got back. How we use our props, and leverage that medium. It's a great medium. You can really build and further relationships. And create some bonds that you may not have had just by on the phone, you know, anyway.

Brian Kelly:
F-16 man, the sexiest fighter on the planet.

Colonel Waldo Waldman:
It is... It's a beauty and I've used the heck out of it.

Brian Kelly:
Gorgeous. Yeah. You said so many unbelievable, wonderful nuggets right there. It's all about when it comes down to it and you epitomize it is leadership. Leading by example. I read a great book is called Leaders Eat Last. I can't remember the author's name. I know you have one of your own. Never fly solo. I think I see it. Do you have that to put up closer to the screen?

Colonel Waldo Waldman:
Yeah, so there it is, never fly solo. A New York Times and the Wall Street Journal bestseller. I also have this book here, The Daily Stoic, I read spiritual stuff during the day. These are three hundred and sixty-five meditations. I love reading some small snackable content as my buddy Chip Eichelberger likes to call it. You know, feeding our brain and reading is such an important part of that MIND BODY BUSINESS component. I was I was talking to my son yesterday, Brian, and any parent would understand this because he's going to be 10 years old. He's playing soccer and he's doing actually pretty well. We hired a little coach for him. He worked with the coach yesterday and he was working all sorts of muscles so he was in a lot of pain last night. He did an hour training session. Then he spent 90 minutes playing soccer and his muscles that haven't ached before are aching. I said, how does that feel Ace? What does it mean to you? He said, "You know, It means I worked really hard. I'm like, and so that pain is telling you a story, it's showing you that you put in the time. Those skill sets that you're learning on the soccer field... The practice, the humbling, the messing up, the constant work, refinement so that you work on your hand-eye coordination, your balanced, and your skills. It's going to fully reveal itself maybe a week or two, or maybe a year later, you just never know. We have to be willing to put in the work to read to create another context of success that we may not get by listening to ourselves, right? Our own cranium. Sometimes the things that we tell ourselves are the most messed up things. So you need new tools. So we do it through our books. I'll share a little bit more about Never Fly Solo later, but I liken it,... And this is important for the folks watching this or listening. When you're on this podcast, watching these people, listening to Brian, when you're reading that book, when you're attending that seminar, when you're having that conversation with that new relationship that you're nurturing over a virtual cup of coffee, you may be in six months when we're able to get together, they're providing you insights. Making you perhaps a little uncomfortable, maybe forcing you to get a little sore, because you're training yourself to think in a new way. You're creating new tools in your toolbox to access when you need to solve a problem. Juggle a ball. Negotiate with a client. Have a conversation with your wife that you may be having an argument with. Or watching your weight increase because you're losing the discipline and mindset needed to stay mentally and physically in shape and have that horsepower. So seek and you shall find. Read the books, attend the seminars. You made a choice today to listen to this and to watch me speak, some of you that know me, but look at it as a tool, as an investment. One day, as long as you keep practicing it, you're going to think back on this conversation, maybe it's something that I'm going to share with you today or that book that you're going to read. I've got the tool. I'm going to solve the problem and that's part of life. Gathering as many tools as we can and then perhaps sharing those tools with somebody, a business partner, a customer, and or somebody that we love and care about as they seek to reach new heights in life.

Brian Kelly:
You said it perfectly with stacking. Stacking your tools, and it's very similar to like reading the same book a second, third, or fourth time and realizing and noticing that I'm learning new stuff that I didn't the first time. The second time. The third time. What happened? I always ask them. I say, so tell me? Did the pages literally change on you? Did you pull some of them out? Did you rearrange them? They're like, no. Well, what changed then? then they finally get it said, well, I did because they grew. They were ready for the next level of learning. The same thing as what you were just talking about, Waldo's attend seminars. Do that. Oh, my gosh. You remember Mr. T. you're old enough to remember him, right?

Colonel Waldo Waldman:
Oh yeah!

Brian Kelly:
Remember the gold chains he wore around his neck? I mean, they would... I don't know if I could stand. That was a lot of weight. He had a bunch. Well, I'd go to so many seminars. You know, they give you those attendance lanyards with the badge on the bottom. Well, I kept as many as I could, as they would allow, and I have more of those than Mr. T has gold chains. I put them on when I go on stage to show people. Just show up like you're saying, go to these seminars, feed your brain, read books, and read the right books. It's ok to have downtime. We're not saying don't have leisure time and relax, but when you are reading books, make sure they're feeding your brain in a positive way. When you're going to seminars, make sure there's an outcome that you had in mind before you went that was positive. Just keep going forward. I'm just kind of parroting everything he said already. I so align with this, it's amazing. I love this!

Colonel Waldo Waldman:
Go ahead...

Brian Kelly:
You're an amazing guy! Lloyd Lofton just came on, "Waldo is being modest, he has helped tons of people through Georgia chapter of National Speakers Association, I've seen him mentor aspiring speakers the last 5 years I've been involved." That must have been the guy we were talking about earlier, isn't it?

Colonel Waldo Waldman:
That is Lloyd. Yeah, Lloyd is the one that paid it forward and recommended that I get on this show. Lloyd is a guy that's a hard worker. Great financial top gun and somebody that builds relationships. So thanks... Thanks for that, Lloyd. I appreciate it.

Brian Kelly:
An amazing guy too, and I can see why he's affiliated with you and vice versa. The integrity factor, the character factor is through the roof. So thank you, Lloyd. I appreciate that so very much because, without you, I wouldn't have been able to meet this amazing guy. The show with you is amazing as well, Lloyd. I just so appreciate all of you. You're amazing because of... look Waldo is not getting paid to be on the show. This is time out of his life. This is time away from his nine and a half year old son, from his wife, from his his mom, from everything. And he is doing this for you. He's not doing this for me. He's doing this for you =to give you the value to help you succeed. You know that because he opened the show by saying it's all about serving. It's not about him making more money, although that is important. I hope he makes a boatload of money so that he can continue what he's doing now at a scaled version. Money amplifies who you already are. What don't you want an amplified version of this guy? I do! I do. That's just me. I'm sure everyone watching and listening thinks the same way. You know, we're talking about MIND, Body, and BUSINESS. One of the key components is our physical fitness, both inside and out. I know as a fighter pilot... I mean, people may not realize this, but you have to be in pretty immaculate shape to fly an airplane. Go through the G forces and everything you go through and mentally as well is right on top of it. I'm curious now that is behind you and now you're in the business realm and you've been for quite some time... I think you said around eighteen years or so in this realm? How has that transferred over the importance of physical fitness into your business and personal life since that time?

Colonel Waldo Waldman:
I mentioned the word before... Horsepower. You know, your ability to grind it out. You know, resilience is mind fitness and body fitness. I still take it very seriously. You know, I'm in pretty good shape, way around one fifty-five as my fighting weight. I'm five seven. I try to have a green smoothie every day. I read that... I figure that out through the example of some of my buddies and Garret J White he's a warrior coach. Really, really good guy, really obnoxious, foul mouth, but really smart and does some great stuff. I was listening to his podcast, you know, and then he said, these green smoothies are great. You got to feed your mind, feed your body, and let your cells ingest great, great content. So that you can you can metabolize greatness. And so your energy is a byproduct of what you eat and working out. I work out four times a week, at least. A lot of times I'll be reading books on my recumbent bike, so I'll sit back with my little readers ...because I'm going blind at fifty-two... and I'll read. I'll get a heart rate up and I'll start thinking. This how I wrote my book Never Fly Solo. Most of this book was written on USA Todays and magazines or a paper while I was at the gym. So I was killing two birds with one stone. I was maximizing my time. When you elevate your heart rate and sweat a little bit. For me, at least, I become creative. I start thinking. I will multitask as well. I'll read some news, I'll send some text messages. I'll call people. They have to understand I'm going to be a little out of breath and I'm talking to them, but it's about squeezing as much juice out of the day as you can. For me, setting the context of the day, I call it, "Setting the vector of your day.", What are you doing when you wake up? I always say start your day in service. I make my wife a cup of coffee. I feed the dog and cat. I say a prayer. I read a little passage either through daily stoic or through some other books I can show you. Sometimes I'll read it to my wife and son. Today we read it before we went to school. I wanted to share some philosophies with him. Then I will sweat. I'll get my heart rate up. Then I try to meditate three or four times a week, I should be doing that more. But I want to get into the gym, sweat, and think to come up with my plan for the day. It catapults me and gives me horsepower out the gate to sustain that momentum for the day because we have to be on our toes, especially as entrepreneurs. So fitness is important. It allowed me to think well in this jet and also to overcome the G forces. Cramped in this jet flying eight hours at night, you had to have a tough hynie number one, but you also had to be present. You had to be in shape. We'll talk about resilience a little bit later, but I still take that into my life now, because you can see my energy now. It's nine o'clock at night. I want to be energized and think more, so I can serve more people, give better ideas, and emulate excellence in my own life. If I'm sitting here like a toad, bored to death and kind of, you know, not full of energy. You're just not going to really... People aren't going to gain much from me. There's a method to the madness. Put in the time. Work on your health and fitness because we'll give you more horsepower to make it through the day and get another round around the track.

Brian Kelly:
I feel your passion. I feel your energy. It's amazing. I feel like I'm similar... I think we were separated at birth so we must be brothers by another mother. I mean, I honestly get sad when I see the clock and like, I should probably go to bed now. I don't want to. I got more to do. I want to keep going. I wish there was no need for sleep, but we need to get sleep. We need to get plenty of it and it's very important. Yeah, so we're getting some great comments. Richard Barrier, thanks for coming on. He says, "The body supports the brain." I like to say that the mind and body are a team. More importantly, they are your team. They are both in tune with each other. Your entire... Every cell in your being is listening to your thoughts. When you're getting up and you're starting out with service like Colonel Waldman does, then, you know, that's a great way to start. An attitude of gratitude. He's serving others and giving. Then I love how you said it. Service. Then sweat. I was waiting for another S for the big three. That was a perfect way to start a day. Another gentleman I had on the on a show some time ago, talked about any time he was about to start a bigger task, and he knew it was coming the next day, he would be sure to work out right before it. He said, "That gave him the energy to push through." So I literally worked out right before the show because just like you said, Waldo I want to be here. I want to be present. I want to be energetic. I didn't need much to get up for this show, to be honest, because of you. But I do it anyway, because that's, like you say, the commitment factor. So I appreciate you. I truly do. For being who you are and the example, you set for others. Thank you for your service. I truly thank you for that. I mean. Sixty-eight combat missions, something that affects sixty-five.

Colonel Waldo Waldman:
Sixty five, Yeah!

Brian Kelly:
That's a lot. I can't imagine the stories you have. Oh my gosh, at some point we need to sit down and talk because it just enthralls me. I love everything to do with the Air Force. My dad was in it. He, he was unfortunately didn't make it as a pilot. He had like a fly on his eye during the physical. He wanted to be. Who knows? I don't know if I'd be here if he became one. There's a reason for everything. Who knows? I just appreciate everything you're saying, and so absolutely,... It's just like we're on rails together. It's it's amazing. Shelli says, "thank you both for being here to help everyone. I am excited to share you with my daughter... Yes. Leaving a legacy... She will love to hear this advice as she is striving to attend the Air Force Academy next year. Fantastic!

Colonel Waldo Waldman:
I love it. Yeah, well, I graduated in '90 and when I got out of active duty, I stayed in the reserve and I recruited for the academy. We interviewed a lot of young kids. I don't like calling it recruiting because we always had so many. For every hundred that applied, only three got in, right? So this going to be really important for the young lady. You talked about that. You know, part of what I coach a lot...I love coaching the younger kids, young adults as well. You know, dealing with failure, dealing with challenges. When you go to the academy, you're with your peers. And everybody was valedictorian or best in class or captain of the football team. Suddenly you feel like you're subjugated, you're no longer top of your game. Now you with other folks who are challenging you. Now you allow the folks to your left and right, and by the way, thirty-three percent washout, you don't want it to be you, you want it to be him or her, right? You've got to be willing to be ok with being around other great people. This is another part of success. When it comes to working out, my buddy Doug Grady took me out on a workout a couple of weeks ago. Great guy. He challenged me, my buddy Mitch Weintraub, who I'm having lunch with tomorrow, I work out with him a bit. I've got my own gym. I go... I Google high-intensity fitness...2 Chris something coach Cosac. I watch his videos. I do a lot... I try to mix it up, but I don't always kick butt when I'm working out. I'm always not top of the line with my fellow speakers. I'm not always best on the softball field. We just made the playoffs as I was telling you about. But I want to be and you should want to be around other people who are challenging you, humbling you, pushing you to get better, and giving you the feedback that you may not want to hear but need to hear. If you truly want to be better in life. Anybody who knows me knows that I seek out feedback. Tell me why I'm messing up, bruised my ego, bring it. I want to be better. I'm a New Yorker. I'm a fighter pilot, but I... Some people are intimidated, maybe intimidated by me, give me feedback. I want to get better. So you should seek it out. Seek out 'A players' who are going to refine your flight plan, make you uncomfortable, and that your young daughter, when she goes to the academy, she's got to be willing to be among the best and be humbled. You heard me say it before when I talk about Marty, as well as any of my friends, to seek out those you can ask for help and then put in the work. You know, read the book and then apply it. Read the diet, then apply it. You know, watch the fitness guru and then apply it. Put it in your life. Put in the sweat. Put in the time, and then slowly and surely you're going to incrementally increase in your skillset in mindset. And now what I've coined a recent phrase called Heart Set. I came up with this a couple of months ago because it's not just about mindset and skillset, it's our passion and our drive. What inspires us? What pushes us to sweat and go through the pain and humble ourselves with people? It's that passion and drive. As we deal with covid-19, issues, distractions, headwinds, and fears that paralyze us. Man... you've got to double down and say what pushes you... Would get you out of bed? You talked about it before. What gets me out of bed? What excites me? It's that heart and you feel it and you know, when you're doing it. That's why I love doing these shows. Why I love coaching people because that's where I feel my gift is. Not necessarily speaking, being on a stage, and doing my keynotes. It's one on one or with a group. Just sharing calling B.S. when I have too with some of the folks. Hugging people, but also kicking butts because some of us need to get our butts kicked. Just as much as we need to be hugged. Some of us need people to tell us to improve our vector and our flight plan because they love us enough. To piss us off, you know what I'm saying?

Brian Kelly:
Amen. I was dying over here. I was like, this is amazing. I was just telling my team yesterday that, look, I could be here and blow wonderful roses up your skirts all day long and tell you how wonderful they are and you did such a great job. But how will that help you grow? Will that help you grow? It won't. It will give you more confidence, maybe? That will help. But if I don't give you those slight stretches or pieces of feedback to take you to the next level. Those things that might, as you just said, Waldo, bruise their ego for just that microsecond of time, then you're not going to improve. This is how I was given feedback. I got to the point, just like you, I want more. If I don't get it, I feel like I'm hungry. I'm starving. I'm without nutrients. Give me the feedback, the stuff that says where I can improve, not just what I've done great. Tell me where I can improve. That's the only way you can improve is when you give it to him straight. The whole bottom line to the ego is to throw that aside as far as you can. I mean, we all have it. It's built-in, but the less you rely on it, the more successful you can be much quicker, in my humble opinion.

Colonel Waldo Waldman:
Yeah. Tact is important and we all want to be appreciated. We want to be honored and appreciated for things that we're doing. I think people... When they know that your intention is to truly help them and you do it in the right way. You build a relationship and you earned it enough, then that's when movement happens. Then that's when the action happens. Some people just do not like feedback. They don't want to hear it unless they ask for it or seek it out. But some people, as you well know, may not want to hear our feedback. We have to be tactful in how we do it, because one of the things that I talk about in my book, Never Fly Solo, is that as a pilot of our jet, we're flying in this aircraft and we could see out the front and at our wings pretty easily, but we have a blind spot behind us. We can't see what's going on behind us if we're getting shot at. If we're leaking fuel. If we're on fire, but somebody who's flying next to us can look over their shoulder and maybe see if we have a leak in fuel. Or if we're on fire, call out the missile, tell us to take action. A good friend, a good wingman, a trusted partner will check your blind spots. Call out to you the threats you may not see perhaps in your personal health and fitness. Perhaps in your relationship that you don't see. Perhaps in how you can improve your business or whatever. Then be courageous enough to tell you to take action, and give you some great advice. Then you have to be honorable and get your ego out of the way, listen to him. Let's face it, they're not always going to be right. Somebody may give you feedback. They may not be right. You need to filter that through your own paradigm. What you believe in as well and sometimes you've got to trust and verify. If one person tells you you suck at something and that may not be right. But if there were three people too, well hey, it's time for you to take some action if I want to improve. But not every coach, not every friend, not every feedback is correct. But, you know, if they know you and you build time earning that relationship. Building it before you really need it, by sharing, connecting, helping, humbling yourself, and now you're building up those team of wingmen who are going to go all the way. I posted something on Twitter. This is funny... You know, I said to shift your... I meant to say shift your mindset on the MIND BODY BUSINESS with Brian Kelly with me tomorrow, yada, yada, yada. I accidentally left out the 'f' in shift. My buddy Rod Sandin Maximo, who's a real estate coach, an amazing guy. His book just came out. His book is right over there. He sent me a text, Waldo... Actually, no, was it Rod was or my buddy Alex, I think it was... No, it was Alex. I apologize. My Navy buddy. I apologize for that. He sent me a text. He's like, hey, did you see this? I'm like, what do you talk about? I didn't get it. I finally read it again. And I'm like thanks Navy man for having my back. I went in and changed it. He went out of his way. He was watching my tweet. Obviously, I'm not going to get defensive because I didn't want to look like a wingnut with a four letter word on my Twitter post. That's a wingman. That's somebody who has your back and who cares about you. Willing to be inconvenienced to send me a text and a screenshot. Also, he probably wanted to make fun of me. A good wingman has got have a sense of humor as well.

Brian Kelly:
It's funny, I have one exactly like that. In fact, he is the owner of the sponsor of this trip that you see scrolling across the bottom. That's of the BIG INSIDER SECRETS on the upper right of your screen. If you're watching the BIGINSIDERSECRETS.com, that's Jason Nast. A really wonderful friend of mine. He would do exactly that for me as well. And we would have fun with it, too. I mean, I'm telling you, we're living parallel lives in so many ways. It's pretty uncanny and pretty cool. My goodness, the time is flying. So I can imagine that over time, you know, you went from being a successful combat fighter pilot to a successful entrepreneur. Speaking from stage. Changing lives. Helping corporations. Shifting into entrepreneur space and all of that. I can only imagine along the way there were some bumps in the road if you will. If something were to stick out to you is as prominent. What would you say had been some of the biggest...let's just do one or two of the biggest, what you would call sacrifices you've made in that journey to get where you are today?

Colonel Waldo Waldman:
Well, some people don't know part of my story, which I've been sharing more and more now as we deal with this combat. Covid. Is three years into my 11-year flying career doing what I love more than anything else, which is flying jets. I almost died in a scuba diving accident. Thirty-five feet under the water mask separated, inhaled water, freaked out, panic attack, and just the worst experience of my life. I thought I was going to die and anybody watching this or listening who has ever had a panic attack, you know that that's not the most fun to have. Essentially, no combat mission could come close to how I felt the fear and panic of that day. So a few days later, I'm back in the cockpit flying a training mission and I had basically the same panic attack. I was flying through the weather. I couldn't see the sun, and couldn't see the ground. I was socked in the clouds and thought there was something wrong with my oxygen as I became hypoxic, dizzy, and freaked out, but I realized there was everything wrong with me. I had the same panic attack that I had just a few days prior. Instead of being thirty-five feet out of the water now I'm thirty-five thousand feet in the air. Claustrophobia. I'm like, I got to get the heck out of this plane. Probably not the best thing for a pilot to have, right Brian? And so that was a significant emotional event. It was PTSD that I had from just a few days prior, but it manifests itself in the jet. It was so miserable for the next eight years of my flying career. Every single time I snapped into this plane, I had to deal with this phobia and fear of having that panic attack. Which would often rear its ugly head. At the unwarranted time. Usually at night, or flying in the weather. I would fight it, fight it, fight it. Long story short, I broke free, but it never impacted my ability to actually do the job. But it created extreme anxiety and fear in my life that forced me to truly evaluate. And double down on why I was getting in that jet and suffering through this experience that I used to love, but now it was like, oh man, how am I going to do this? It got easier and easier. I fought through it, I read books. Got a little private counseling from my friends. I didn't share with anybody else. I couldn't tell my buddies that I had this fear was my little dark secret, my skeleton. Perhaps folks watching or listening to this may understand. But I found the more I got used to the fear and flying through that anxiety and panic. The more I realized I had the control. The more courageous I became, the more confident I started to live, and not very visible bleeding scar turned into just a little minimal scar that never went away. Our fears never go away. Our claustrophobia, our doubts, our fears, our anxieties, our panics, and our addictions don't go away. They're often just a little scar. Number one doubling down on the purpose, you know, a lot of it was just my ego. I did not want to quit. I didn't want to give up on my dream. I didn't want to have to look back on my life and tell my son, hey, your dad had a dream to fly a jet son, but as soon as things got tough, he quit. Stay in the jet my son and face your fears. That's where leaders are made. I wanted to emulate that, be the example. That's why I feel I've earned it to be his coach, and coach others because I know what it's like to struggle and be depressed. Wings in my hand ready to quit and then popping them back on my damn chest, saying I'm just going to give it one more day. It got easier and easier, but here is the thing that we could kind of go full circle here that truly helped me. It's when I go on those missions. Either as an instructor with a student in my jet or next to me. On a five or six-hour night combat mission in Iraq, leading another wingman, a wingmam to battle, as soon as I got fearful, as soon as I got into my head and started focusing on poor old me, I focused on them. Focused on the student. Focused on checking their six. Their blind spots. Find where the enemy was, and making sure I was supporting them. Whatever I was going to do. Distracting myself from myself through service, through giving. Through getting out of myself and helping others. Which made me realize that excellence is a byproduct of service, right? When you're truly helping and it's no longer about you, you don't give a crap about your feelings and your anxieties. It's all about your wingman. When you're in battle, folks... When your life is on the line and you have that trusted partner who truly has your best interests, there's nothing better. It feels better to give it than to receive it. That's the key. I became the Flight leader of the quarter, I got an award on the wall. Flight leader of the quarter, January to March in 2000. Right before I got out of the service. Instructor pilot of the year. Number one out of three hundred and eight pilots in San Antonio, they didn't know this guy named Waldo Waldman was dealing with this claustrophobia and panic attacks. They didn't know, just like they don't know the crap that you're going through your life, the struggles, addictions, passions, and insecurities that you fight every single day. But get in that cockpit and keep pushing up the throttle and serving. That's what I want you to really think about. You know, the struggle. The character. Those scars of character that are emblazoned on a spirit. Help us be better. They're humbling. They make us better. But that's where life happens in those fearful moments as we deal with these issues, and as your business starts dropping, as you wonder if you're going to survive covid, and if you're going to get back in the cockpit again to reached new heights in your business or whatever. Or that friend of yours who may be struggling. Now it's time for you to say, who can I help? I may be suffering right now, but if I distract myself by helping somebody else out authentically and with credibility. Don't give them bad advice. You know, I was a flight lead because I earned it. I earned that right. I went through the training. Just like you need to earn those wings. Stay in the jet, suffer through it, suffer honorably. Take the road less traveled. Choose to fly every day, even though you may have that panic attack and you'll be a much... Not just a better business leader, not just a better community member in a community that needs leaders, but you'll be a better human being. That's truly what life is all about.

Brian Kelly:
I cannot wait till we're able to see you back on stage again, I could envision you doing that entire thing right there. I'm like goosebumps everywhere. That was phenomenal. We were separated at birth because I went through panic attacks as well. It's crazy when you started saying, like, what, are you kidding me? They would just crop up at the weirdest points of time in the weirdest locations and the same thing. It was all in the head and it took years for me to finally quell it and get it out of my system. Now it's gone. But I'd be standing in line at a bank, you know, back in the day when we actually went to banks. This is going back some time and just standing there. Nothing happened and absolutely nothing. All of a sudden it hits. I'm like, what is going on? Why? Why now? Why here? What? I'm like analyzing the environment and going through the swirling through what I'm going through. As you said, it was about concentrating outside of what was happening at that moment. I got to the point where I could control it and now it just doesn't happen. It just doesn't happen anymore. I love how you say scars and all that. I love it... The great thing about a scar is that shows that you've healed. Yeah, right. You've overcome. You got injured, but now it's healed and you can move forward. There are so many wonderful understories to everything you just said that was just going this is juice. I love this life.

Colonel Waldo Waldman:
I think the more we get older, the more we realize that, you know, our failures, call it the hero's journey or whatever. I just really, you know...I've just been really getting into this story a lot more because I find that it's driving me more, you know, when I really think about that. I went on a hike in Oregon mountains eastern Oregon around two years ago with some military folks and some civilians. It was called The Crucible. My buddy Jan is a Green Beret, and I had a panic attack for the first time in years going up that damn mountain. I'm like, what the heck is going on here? Which just going up this little mountain, I was too in my head. I was too egotistical. I didn't want to embarrass myself in front of the folks. I put this undue pressure on myself. You see, when you're going away from safety, you going away from the base higher and higher and higher, away from safety. That's what it was psychologically for me when it first happened. I was going lower, lower, lower. Away from safety, away from security, and away from home. Panic is really... I think I learned it's about control. It's about comfort. It's about being ok or panic happens when you're not ok with where you're at and when we mature and are ok where we're at, where we're separated from our ego, where we don't have to win, we don't have to get the standing ovation. We don't have to close the deal. We don't have to be freaking liked. I'm just going to be me and I'm ok with that. And so when you disconnect yourself from the outcome, it forces you to be present. When you're present, you're no longer really afraid of messing up. You're just worried about sharing your story and helping people out and... Not every not helping everybody, not serving everybody, but maybe that one or two or 10 people or 100 hundred in a crowd of a thousand whoever. That you're going to truly shift and transform and help and hopefully your message, whatever it is, or the job that you do as a financial adviser, as a safety professional, as a digital consultant or as a landscaper, is going to impact as many lives as you can. That's truly what we're trying to do here. The last thing I want to say because I know we've got to finish up is resilience is learned through those tough times. Staying in the jet of your life, knowing there are turbulence and fear, and as you're going through that panic attack and watch the missile to be shot at, you're staying in the jet and staying focused on the job. It's not just about calling a friend, or meditating, and or taking a walk outside where you can bounce back. True, resilient people are willing to put themselves through the crucible of life, to go through that panic and stay there just like a marathon runner or a fitness guru is just staying in the pain. They may not be in better shape than you or I, but they know how to stay in that zone, suffering through the pain of working through it. That's what leaders do. We stay in that pain and stay on target and stay focused. Resilience is a byproduct of that. So suffer well through this covered crisis. Suffer well through this pain and insecurities that we're all going through because it's going to build our character, make us stronger, and make us better leaders and human beings.

Brian Kelly:
Amen. It's going to build many, many champions. Hey, before we go, though, we've got a couple of things left to do ironed out here, Colonel Waldman. That is I like to ask this one final question of every person I have on this show. It's a telling, wonderful, amazing question. We've actually skirted across it several times tonight just by happenstance. We have a couple of gifts to give away and so we want to take care of that. So before that final question, I wanted to let everybody know how they can win a five-night stay at a five-star luxury resort, compliments of our pals at the BIGINSIDERSECRETS.COM. So you have both our permission right now to momentarily take your gaze away from the screen, take out your cell phone, bring up your messaging app, and do the following. Where you would actually put in the name of the person you're going to text, instead, type in a phone number, and that is 314-665-1767. then go down to that area where you would type in the actual message, you know, where the emojis and all that thing. But no emojis, two words separated by a hyphen or a dash. It's PEAK P.E.A.K. - VACATION, PEAK VACATION, PEAK-VACATION. So go to 314-665-1767, and go ahead and type that in and then be sure to monitor that because you will get follow up messages and instructions to formally be entered to win. I hope you win this, so enter that now and then a little birdie told me that we have something else phenomenal for you, and it's compliments of Colonel Waldman himself. So what I would like to do is just turn it over to you real quick, if you don't mind, and have you explain what it is that are wonderful attendees are going to receive.

Colonel Waldo Waldman:
So if you guys like what you heard today and want to kind of get a couple more videos on peak performance, courage, accountability, and being a better wingman. I've got a program called ACE stands for Accountability, Commitment, and Execution. If you go to YOURWINGMAN.COM/MR like Mister, YOURWINGMAN.COM/MR, you can put your name and email address and I'll send you five videos. You'll get access and that will be sent to you with a little worksheet afterward. And you'll just get a little more content and juice to fire yourself up, share it with your team, share it with your family, your kids, and maybe an unsuspected entrepreneur who needs some motivation. So YOURWINGMAN.COM/MR and then also I'm going to give away my audiobook for free. It's a New York Times and Wall Street Journal bestseller. Go to YOURWINGMAN.COM/NFS...N.F.S.. Never fly solo. You'll get my free audiobook to download and share with your friends and family, especially your daughter who's going to the academy. She'd love to read that. I share some academy stories there. There's my LinkedIn app. If you want to put your phone on that and connect with me on LinkedIn and Waldo Waldman. So a couple of little goodies to take away. Info@Yourwingamn.com is how you can find me and other than that, take action and enjoy. That's that's all I really got for that. I know we're going to finish up and let everybody get on their way here. It's nine thirty-three East Coast time.

Brian Kelly:
Yes, sir. Thank you so much for that. Oh my gosh! I'm going to grab that book immediately. Alright, so this question is it's a doozy. It's awesome. It's a little bit personal, but it's also phenomenal. The only reason it's personal is that there's no such thing as a wrong answer. The only correct answer is your answer. That's it. It's that simple. And so I'm going to close the show with an amazing, amazing question for you, Colonel Waldman, are you ready?

Colonel Waldo Waldman:
Hmm. Yes!

Brian Kelly:
He was born ready, of course, he's ready! Alright, Waldo Waldman, how do you define success?

Colonel Waldo Waldman:
Being content with who you are and where you're at. Nothing to prove. Nothing to prove just being good where you are. You know success is a never-ending horizon, right? If you look out at the horizon and strategic coach Dan Sullivan shared this when I went to his coaching session about about the horizon, the never-ending horizon of success. You're never going to get there, but success is being ok with the journey, ok with the battle, and being ok with being who you are and not having to prove anything to anybody. To me, that's what success is all about, and then just constantly being in flow with improving and knowing that the way you can improve may not necessarily bring in more money, but maybe bring you more joy. That's kind of where I'm getting at as a guy that's getting older. Nothing to prove. Being good at where you're at. To me, that's a success.

Brian Kelly:
I absolutely love it. One of the most interesting things to me, I've done over 120 of these shows, Colonel, and no two yet have answered it the same exact way. That's what makes it personal. The other interesting thing is no one had... No one's answer has been anything about money, money-centric. Like when I get my next 20 million or whatever. It's always been about serving. About things like you said, about being ok in your own skin. I love this. If I can get your permission, I'll ask later. I'm compiling a book. How do you define success with all of these wonderful quotes from you and previous guests as well to make it collaborative and put your name out there even more because I can't wait to help spread the word. Let us know when or... Let me know when you launch. I want to help. With nothing, I'm not asking for an affiliate link, or anything in return, let me know and I'm going to send it out as far and wide as I can. So I appreciate you, my friend. That is it for tonight's show. I appreciate everyone for sticking with us live until the end. On behalf of Colonel Waldo Waldman, The Amazing Man. Thank you again, my friend, for coming on. I am Brian Kelly, your host of THE MIND BODY BUSINESS Show and until next week, we will see you again. Be blessed everyone! Bye-bye for now.

Brian Kelly (Introduction):
Thank you for tuning in to THE MIND BODY BUSINESS Show podcast at www.THEMINDBODYBUSINESSSHOW.COM. My name is Brian Kelly.

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Waldo Waldman

Lt Col Waldo Waldman is a Hall of Fame leadership keynote speaker, executive coach, and author of the New York Times and Wall Street Journal Bestseller Never Fly Solo. Known as “The Wingman”, he’s an Air Force Academy graduate, combat decorated fighter pilot and expert in resilience, courage, and helping leaders accelerate performance in changing environments. His clients include Marriott, American Express, Verizon, The Denver Broncos football team, and he’s been featured on CNN, Fox News, Inc Magazine and The Harvard Business Review.

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